At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects of their email […]
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By Steve Garland Our inboxes are full of emails, and most of those emails are full of crap. When prospects receive a cold email their first instinct is to either ignore it or delete it. Or flag it as spam. Getting flagged is bad. If too many prospects flag your emails as spam, at some point,
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Email automation is powerful. It lets you connect with your audience around-the-clock, convert leads into customers, turn customers into superfans, and drive serious results. And it does all of this while you’re busy doing other important things, like running your business or watching Game of Thrones. But there’s one big catch: Your email campaign needs
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How do you go about creating an engaging email? What does it look like and how should you write it? All day, every day, people find themselves bombarded with a multitude of marketing messages from a variety of sources. They will be receiving more than a few emails each day. So, your emails have to
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Marketing is about face-time – and in our increasingly fast-paced world, it’s getting harder and harder to be seen and remembered by customers and clients. Being available online is essential, especially in places where new people see you every day. If you’re thinking about how to market your business online, here are 13 ways to
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There’s a reason top marketers send survey emails so frequently — they work. Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. Learn about the 5 survey emails that will make your marketing much more effective. AWeber makes it ridiculously easy to send surveys to your audience. We have
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Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly. Email interactivity and now AMP for Email are the next waves in this tidal trend of creating individually compelling
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Your subscribers located in the northern hemisphere are gearing up for the spring weather. Use the change of season to your advantage, and add spring-related topics and themes to your emails. The reason: Seasonal emails tend to have higher open rates because they create a sense of urgency among readers. (If they don’t open it
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When it comes to email marketing, one of the biggest challenges that media companies face today is the ability to translate insight into action. The reason? When publishers deploy email campaigns, it’s usually to deliver some value to the advertising side of the business. There may be partners who are sponsoring newsletters, or marketing teams may
From Email Metrics to Inbound Marketing Taking Advertising Options to the Next Level Read More »
Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use retina images in their emails only when it creates a significantly better experience
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