One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its […]
Three fundamental factors in the production of link-building content Read More »
I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals.
The Customer Acquisition Playbook: Email & In-Person Outreach Read More »
I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns—sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process
One of the great things about shopping in brick-and-mortar stores is the interaction with sales associates. Customers can ask about product features, sizes, and more. And to cap off their shopping experience, when customers finish checking out, they get the customary, “Thanks for shopping with us today.” This simple acknowledgment makes customers feel good and
How to Use Ecommerce Thank You Emails That Improve Customer Experience Read More »
We recently held an AWeber customer workshop in Orlando, Florida. While we were there, one of the most frequently asked questions we received wasn’t about deliverability or what to write in your emails or the most popular integrations. Nope. It had to do with emojis. Or, more specifically, “How do you add an emoji to
How to Quickly Add Emojis to Your Email Subject Line Read More »
When’s the last time you noticed an alluring product in a store display, or on your favorite store’s website — and then went to buy directly from that brand? There’s no shame in admitting that you do this. From time to time, everyone has “swum upstream” and bought an item from a brand’s direct-to-consumer (DTC)
w to Differentiate from Direct to Consumer (DTC) Brands Read More »
We recently held an AWeber customer workshop in Orlando, Florida. While we were there, one of the most frequently asked questions we received wasn’t about deliverability or what to write in your emails or the most popular integrations. Nope. It had to do with emojis. Or, more specifically, “How do you add an emoji to
How to Quickly Add Emojis to Your Email Subject Line 🎉 Read More »
Email marketing is often praised for its high return on investment, so it’s no surprise that so many brands focus their attention on this channel. However, like any other marketing effort, it’s important to have a solid process in place for measuring email success. To help you better understand the results your email campaigns are generating, we asked a
11 Essential Metrics to Measure Your Email Campaign’s ROI Read More »
As we all know, there are many decisions to consider when planning an email campaign that can have a direct impact on success. The subject line, to call to action, and content personalization to name a few. But there is one decision that has continued to baffle even the most experienced of marketers since the
Send Time Optimization: Let AI Make the Decision for You Read More »
As the popular saying goes, “the money is in the list”. Having an email list is a must for any business because it can give you front row access to your audience so they can get to know you better and trust your business and the solutions you offer. Almost every new entrepreneur wants to
