They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. “Ask your customers for reviews,” they say. “You’ll regret it if you don’t,” they imply. Over and over you’re bombarded with advice that tells you to get out there, go grovel and beg for that […]
7 Proven Email Templates for Requesting Online Reviews Read More »
Email has been around since the 1970s, but it’s still extremely effective, even with younger audiences. It’s sure to remain an integral part of your marketing strategy this year and into the future. The following email marketing statistics prove how you can use email to reach your marketing goals in 2019 and beyond. 1. 82%
13 Email Marketing Statistics That Are Shaping 2019 and Beyond Read More »
The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. Let’s look at why, and what marketers should do about it… The Rise of Voice-Assistants Reading
Email Marketing Must Adapt to Voice-Assistants Read More »
AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox. Online scheduling company Doodle is among the early adopters that have been testing the new spec for making emails dynamic since Google unveiled it last year. Doodle is using AMP in email to
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app Read More »
People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and
How People-Based Marketing Changed Our Strategy for Direct Marketing Read More »
Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer for many brands. However, as inboxes fill up, email fatigue can set in and members of your audience may wish to unsubscribe. No marketer wants to see the email list they worked so hard
Opting out: A guide to letting go of email subscribers the right way Read More »
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and
Email Deliverability | Oracle Read More »
When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might anger your audience. To avoid disasters like this, we gathered great examples of apology emails. Consider this
How to Send an Apology Email Read More »
The release of the OptinMonster email sign-up form plugin was one most developers could only dream of, with nearly every WordPress news-and-review blog publishing glowing coverage of this premium popup lead-generation tool almost as soon as it became available. However, now that OptinMonster has been available for some time, it’s worth taking another look to
The Leading WordPress Optin Email Form Plugin? Read More »
In today’s highly competitive world of online communication, every email you send not only competes against hundreds of other email messages at any given time but also with the dwindling attention span of subscribers. As a result, any email you send, including your marketing emails, should aim to grab a subscriber’s attention in their crowded inbox.
9 Expert Tips For Perfecting Email Open Rates (Plus Some 2019 Trends) Read More »
