Businesses in the US spent an estimated $2.67 billion on email marketing in 2017. The reason that so many businesses are so willing to part with so much money is that the return on investment of email marketing is remarkable. With little investment, you can make serious returns. But if you want to maximize those […]
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Home Infographic Hacking Email Marketing: 14 Tactics that Work [Infographic] Want digital marketing insights delivered straight to your inbox? Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. Email marketing is such a simple way to get your message across that it’s
Hacking Email Marketing: 14 Tactics that Work [Infographic] Read More »
Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little boring sometimes. But at the end of the day, you know you can depend on it. Even with the emergence of more exciting engagement tactics, email marketing has remained a
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At AWeber, we’re committed to providing you with remarkable experiences all day, every day. You can contact us 24 hours a day, 7 days a week at our Pennsylvania headquarters. Our email experts are always ready to offer you technical advice (like how to use features inside your account) and strategical advice (like how to
Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quarter of the year and will continue to be
The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people plugging away on their outbox. With such a small canvas of visible information in a recipient’s inbox to work with, it can feel like enticing four out of every five
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The dreary months of winter are waning, and spring cleaning should be on the horizon for every email marketer. The volume bloat that typically accompanies holiday mailing season has settled, and the effectiveness of those campaigns has been evaluated. Now is the time to act on that intelligence, cull mailing lists to only the most
More and more companies are entering the Software as a Service (SaaS) market, which is defined as: [A] software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service
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You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all. You can forget about writer’s block and try one of these 21 creative ideas instead. They’re simple, easy, and proven to work — the
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So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality. Email marketing’s return on investment remains stellar, returning $38 for every dollar invested it,
