Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make up their target audiences, the team at highly successful newsletter brand Morning Brew think they have found a better way. Target one persona … just one. “We picked a real human being, detailed […]
Here’s what email marketers can learn from Morning Brew’s expansion Read More »
ribkhan / Pixabay Email is one of the closest connections we have with customers. An engaged email list can lead to increased sales and successful launching. On the other hand, a disengaged email list can lead to a lot of disappointment. One of the challenges you may be facing is a low open rate. OptinMonster
3 Reasons Why Email Subscribers Are Not Reading Your Emails Read More »
“Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% compared to 7% for direct
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on B2B emails, the ever-changing field of marketing, and how it all comes together.” The first time
Email localization goes beyond content translation. Here’s how you can use build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon. Today, most
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Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates
Dos and Don’ts to Improve Your Email Marketing Newsletters Read More »
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP Read More »
Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly Whatever your choice of marketing tool may be, the main aim is bound to involve maximizing the return on your business earnings. Email marketing is
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Wouldn’t it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also encourages them to complete a call-to-action? You can! Many marketers use copywriting formulas, which are proven structures to help you write all your copy faster and
The 3 Best Copywriting Formulas for Email Marketing Read More »
You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools. Entrepreneurs can even buy cheap scripts or full websites with these tools
How to Offer Free Tools to Drive Email Collection and Leads Read More »
