Email Marketing

A Complete Guide to Using Infographics for Lead Generation [Infographic]

Content marketing, Email Marketing, infographics, lead generation, Social media marketing /

Lead generation has become increasingly challenging over the years, and it remains as one of the most critical tasks of a marketing professional. As far as tactics go, 93% of B2B companies agree that content marketing is the way to go—it attracts more leads versus traditional methods. This statistic makes sense, as content marketing focuses […]

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How Artificial Intelligence is reshaping email marketing

Artificial Intelligence, Artificial Intelligence (AI) for marketing, Email Marketing, Email targeting /

Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the technology. This is still far from happening in the immediate future, but it wouldn’t be

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Holiday Mailing Lessons for 2019

Email Marketing, Oracle Marketing Cloud /

The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed. For the Oracle Deliverability Operations team, it means reflecting on the patterns and practices we have monitored over the November and

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7 E-commerce Marketing Tasks Every Store Owner Should Outsource

Content Writing, copywriting, E-Commerce, E-commerce Marketing, Email Marketing, Facebook Group, Marketing, Outsource, product listings, product photos, SEO, Social Media /

As a store owner, you should not be doing e-commerce marketing tasks. These tasks, although vitally important to your business, should be passed off to capable individuals. First of all, you should be spending your valuable time on core business areas and not on operations. To grow and thrive, you need to work on your

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Gmail Promotions Tab: A Guide to Optimize Email Delivery

Email Marketing, GMail, News, promotions tab /

The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions. Some marketing pundits prophesied that it marked the end of email marketing as we had known it. Others were less dramatic, and stated that it would have a negative impact on the opens and clicks of bad marketing campaigns. But in 2019 email is

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Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Email Marketing, Oracle Marketing Cloud /

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the Gmail app includes a tab that’s tailor-made to showcase your most compelling B2C offers—and this gives your top content a chance to shine like never before. Marketers have long known that email delivers

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How To Create Your First Email Course or Email Challenge

build email list, email challenge, email course, Email Marketing, list growth /

Has your email list stopped growing? Can’t figure out what’s going on? It’s called the subscriber growth plateau and it happens to the best of us. Simply saying, “sign up for my email newsletter” isn’t going to do the trick in 2019. In this guide, you’ll learn how email courses and challenges can kickstart your

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17 Actionable Marketing Strategies You Can Borrow from E-commerce

cart abandonment, chatbot, CTA, Customer, Customer Reviews, E-Commerce, E-commerce Marketing, Email Marketing, guest checkout, Marketing Strategies, Marketing Strategy, mobile friendly, natural advertising, personalization, search bar, SEO, user friendly, UX, value proposition, video /

As companies go digital in order to keep up with the changing business environment, the competition between e-commerce stores has gotten incredibly tight. This has led to refined and carefully thought-out marketing strategies that are dictated by the rapid development of technologies and customers’ demands. All of them are aimed at increasing conversions and boosting

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Conjuring up the future with email design trends 2019 [infographic]

Email creative and copywriting, Email Marketing /

Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years As we are well into the New Year now, the entire email fraternity is looking forward to some exciting advancements in emails. Email has remained the workhorse of visual and interactive marketing and

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