“What we’ve got here is a failure to communicate” – The Captain (Cool Hand Luke) It pains me to say this, but a shocking amount of content marketers and demand generation specialists just don’t put a lot of effort into their automated email campaigns. I don’t know if it’s laziness, ignorance, or arrogance, but many […]
5 Easy Tips to Create and Optimize Effective Email Campaigns Read More »
The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. In particular, 2018 saw a number of significant changes to this landscape, not least the
The ‘GDPR effect’ on email marketing – was it all worth it? Read More »
No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages suitable only for interdepartmental communication—into a robust marketing channel. Yet, rich media
Rich Media and Email: Maximize Impact (and Deliverability) Read More »
“One day, they’ll build a time machine, but no one will have the time to use it,” said George Carlin and he was right. Okay, maybe we haven’t made it to the time machine invention yet, but we certainly have to the ‘time’ part. A couple decades ago, the basic idea was a foundation of marketing
5 Trends that Will Define the New Vision of Marketing Automation Read More »
What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies? Correct, that is a trick question. Everyone predicts personalization, or 1-to-1 marketing, will be among the B2B marketing trends this year and probably the foreseeable future, too. So, why do 76 percent of North American marketers rate their
Marketing Personalization Strategies You Might Be Missing Read More »
If you were one of the early Facebook adopters, you’ll know that much has changed, growing from a simple page for your business, to ad campaigns targeted directly at the relevant audience. With the number of businesses getting online, the channels to market your business have grown significantly to match. Choosing the right platform to
Email marketing is a popular tool for companies who are interested in building up their relationship with customers, attracting new leads and sharing the latest news and updates with their contacts. The right automated marketing and CRM software can make it easier for your sales team to close deals and boost revenue. When you’re running
How to Declutter Your CRM’s Email Marketing and Make it More Efficient Read More »
The year 2020 is just around the corner and before you know it, it will be here! It is a date of almost legendary proportions and for many years it has been a landmark date in terms of strategy planning for many blue chip corporates. I suppose the same could be said of email marketing
Stop Just Reading About Email Marketing Trends and Start Implementing Them Read More »
When we hear the words “lead generation,” our minds automatically conjure up a B2B marketing strategy aimed at filling the top of the sales funnel. But leads are not exclusive to B2B companies. Every type of business, be it wholesale, retail, startup or whatever else, needs qualified “potential” customers who can be nurtured into actual
Email personalization is a tactic used by a lot of brands today, but frankly not enough. We do it… do you? 😉Of course, there are good reasons for this. Personalized emails are much more likely to be opened and clicked, because in a endless feed of content, those messages tailored made for you are much
