Email Marketing

Salesforce Marketing Cloud launches new analytics tools powered by Datorama

A-From MTT, Channel: Martech: Analytics & Data, Email Marketing, marketing automation, Marketing Tools, Marketing Tools: Analytics, Mobile Marketing, Social media marketing /

Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all powered by Datorama. They mark the first new Datorama solutions since Salesforce acquired the marketing intelligence and analytics platform in July 2018. Datorama is now part of Salesforce Marketing Cloud. The Datorama Marketing Cloud connectors. Marketers will […]

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4 Examples of Awesome Email Marketing Strategies From Retail Brands

Content marketing, Digital Marketing, Email Marketing /

It’s no secret. Retail is in the midst of a digital revolution. We are moving from a world of Walmart greeters and paper receipts, to a world of chatbots and email receipts. Today, eCommerce represents 15% of all retail sales in North America and digital campaigns influence nearly 60% of all retail sales. What’s more, Nasdaq

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How To Improve Your Marketing Database Health with Email Mining

b2b, Email Marketing /

If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Think about it. Many of those auto-replies contain real-time updates

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5 Automated Marketing Features SMBs Need

Automated Marketing and CRM, Email Marketing, marketing automation, social media automation /

Integrating automation into the daily workflow is something SMBs are doing to optimize their resources and increase sales. They’re also trying to keep up with competitors already using marketing automation. In an effort to help, let’s examine 5 automated marketing features SMBs need. 1. Social Media Automation: Social media marketing has become a great way

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4 Easy Ways Podcasters Can Use Email to Grow Their Audiences

email list building, Email Marketing, Podcast, podcasting /

As technology continues to improve, it’s never been easier to start a podcast.  But it’s also never been harder to build an audience. Bringing in new listeners is no longer just about producing remarkable audio content. We have to find new ways to reach and engage listeners in an increasingly saturated industry.  That’s why Hack the

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9 Powerful Ways To Combine Social Media and Email Marketing

Email Marketing, Social Media /

Social media marketing is great for reaching new people. Email marketing is awesome at making them convert. If you see an opportunity here, you’re correct. Customers need to encounter a brand up to 12 times before making a purchasing decision. Companies that integrate email with social media marketing can achieve that milestone sooner. In the

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Email Marketing vs. Chatbot Marketing: The Ultimate Showdown

chatbot, chatbot marketing, chatbots, conversion rate, Dynamic Keyword Insertion, Email Marketing, Keywords, live chat /

Email has worked for several decades. People send emails daily, making it a great channel to reach customers. And it still works well. The only problem is that it’s working less well with each passing year. Live chat and chatbots, on the other hand, are gaining steam. In fact, BigCommerce says that they are the future

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Top Email Design Trends of 2019

AdvertisingDay, ContentMarketingNews, DesignNews, DigitalAgencyPro, DigitalAssetManagementPro, DigitalMarketingNews, Email Marketing, Email Monks, EmailMarketingToday, InsideOffice, MarketingNews, MobileMarketingPro, WebProBusiness, WebsiteNotes /

In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other channels. It is the communication tool that has worked seamlessly for all your prospects. Email marketing is a dynamic, paradigm-shifting field with a rich scope of innovation. Through 2017 and 2018, it has fostered diverse trends

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5 Differentiators to Look For in a Consolidated ESP Marketplace

Digital Marketing, Email Marketing, gdpr, MarTech, martech stack /

The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase of Marketo and Twilio’s $2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, the catalysts are the financial concerns of the companies themselves, combined with pressure from

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