How many emails are your inbox right now? And how many of those emails do you plan on reading? I’m guessing there’s a significant gap between those two figures. With estimates placing the volume of emails sent each day at roughly 293.6 billion, email saturation is very real. If you’re running any sort of email […]
The Step-by-Step Guide to Writing Emails for Scavengers Read More »
Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at
12 Ways to Use Machine Learning in Digital Marketing Read More »
By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential
5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns Read More »
We are well into fall, and winter is creeping up on us faster than we realize. Marketers are working hard on their holiday promotions this year, and it’s not hard to figure out why. In 2018 consumers in the United States spent a staggering 707.5 billion dollars during the holiday season. Business owners know that
4 Email Marketing Tips for a Profitable Holiday Season Read More »
Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist , and that is exactly what we are going to provide for you. Read on! How does this email marketing checklist work? We’ve gathered below 25 questions that you should
Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email Read More »
Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra-affordable, email makes it easy to promote your event to tens of thousands of people with a single click. Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series
Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales Read More »
If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread, as soon as you started working on your holiday email campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about emailing, when you lose yourself in a daydream about the feast in your future (turkey, stuffing, cranberry sauce
Thanksgiving Email: Make Your Clients Feel Appreciated – Email Marketing – SMTP services Read More »
Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful People are now spending less time checking their emails, according to research from Adobe. Personal emails have seen the biggest drop since 2016, in terms of minutes spent checking them, following a
Only 37% of personal emails are considered “useful” Read More »
Creating email templates for different occasions can be a challenge, especially for non-designers. Have you ever wanted to download free HTML templates, then use them for your business? Actually, finding email templates is not so difficult, but then you need to spend some time adapting them to your own corporate design, with your logo and
It’s time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email’s continued position as one of the most trusted communication channels available to marketers As 2019 draws to a close, it’s time to start looking ahead to what 2020 may
