Need to make sales, quick, but you despise cold calling? Not a problem—there’s a better solution that doesn’t elevate your blood pressure nor increase the billable hours of your psychotherapist. It’s none other than email prospecting; a proven strategy that can work miracles, if and only if it’s executed correctly. According to eConsultancy, to out […]
7 Things You MUST Do Before Hitting ‘Send’ Read More »
You know what’s complicated? Astrophysics. The plot of Inception. Folding a fitted sheet. You know what shouldn’t be complicated? Email. That’s why I created Everyday Email, a free course that strips out all of the jargon and confusing, mumbo jumbo surrounding email marketing — and makes it simple and fun! Every day for 30 days, you’ll receive
The 30 Tips You Need to Know to Succeed with Email Read More »
Did you know that the number of email users worldwide was estimated to be 3.7 billion in 2017? And that number is expected to reach a whopping 4.3 billion by 2022, according to research by Statista. These numbers certainly indicate that email isn’t going away anytime soon. And so, it’s no wonder that marketers still use
How to Use Personalization to Increase the Impact of Email Marketing Read More »
We’re less than a month away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too). The Super Bowl, set for February 3rd this year, is one of those few days in the year where nearly everyone’s attention will be on one
Getting Your Super Bowl Email Strategy Right Read More »
Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails. (Should I capitalize my subject lines or not?) And they debate even the little things. (Emojis or no emojis?) And
2019 Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts Read More »
geralt / Pixabay Email is still among the most effective B2B marketing channels, but that doesn’t mean game-changing marketers are using the same email tactics that worked in 2014. There’s little question that email drives results or revenue. According to a Chief Marketer study, email is the largest source of new leads for 53% of
44 Ideas by Personality Type Read More »
Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay top of mind via email nurture campaigns Deliver timely and personalized
How to Create Effective Email Marketing Campaigns Read More »
User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to make the user feel valued and comfortable. There are two ways in which you can provide a good user experience in your business
Creating a Functional Email Experience Read More »
We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, email is the life line between brands and consumers — transactional email helps close the loop on user-initiated transactions, thus limiting the amount of time both parties need to spend tying up loose
Email trustworthiness: Here’s how to avoid looking like spam Read More »
In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. According to Statista, 269 billion emails were sent in 2017, and that figure is expected to rise to a staggering 333 billion by 2022. These days it’s not enough to assume
The Ultimate Guide to Email A/B Testing Read More »
