You’ve spent countless days and nights perfecting your idea and building a great company. Now the time has come to let the world know about it. You are convinced that your company is so enticing that no journalist could resist writing about it. Except that it’s not. I’m not saying what you’re offering isn’t good—it […]
Building Relationships with Journalists without a PR Firm Read More »
Top marketers use the same strategy to craft addictive emails. And it’s not beautiful email design or flawless writing. (Although these are both important!) It’s sending valuable emails that your subscribers actually want in their inboxes. Not sure if your emails are addictive? Follow these 5 rules, and you’ll craft addictive content your audience won’t
A few weeks ago, AWeber’s Director of Product Chris Vasquez came back from speaking about the power of email at a digital marketing conference. And he was excited, to say the least. After his speech, Chris had a line of marketing experts waiting to talk to him. But they didn’t want to talk to him
How to Create an Email Newsletter on Your Phone in 30 Seconds Read More »
About a year and a half ago Chick-fil-A decided to go back to their roots of being a people first business in their use of email marketing. They scrapped multiple email databases and multiple email templates and most importantly focused on answering real customer needs through personalization generated from many customer touch points. This has
Email is Our Biggest Driver of Keeping Somebody Engaged Read More »
Cold emailing has largely become a black hat strategy; nobody likes to send them and nobody likes receiving them. But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this
16 Quick Tips to Maximize Your Value From Cold Emailing Read More »
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered
When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content is engaging, and customers can comfortably read the email, whether
☑ Are the recipients the target audience of the email? Similar to sending your emails to engaged recipients, you want to be sure they’re also the target audience to receive the email’s content. The more targeted you are with who of your audience you want to engage, the higher the likelihood that they will open, click,
Holiday Email Best Practices for Financial Institutions Read More »
As AWeber’s Brand Designer, there is nothing I hate more than seeing holiday emails plastered with red and green, and images of holly, Christmas trees, and presents. These messages are often garish and difficult to read. And after your subscribers have seen dozens of similar holiday messages, they’re likely to ignore yours. But that doesn’t
Holiday Email Design Tips to Stand Out in the Inbox Read More »
Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for consumers to find great deals and information and also be a utility for merchants to use every day to grow their businesses, says Groupon CEO Rich Williams. Groupon is utilized by
