LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections. The default for the setting is “No” — meaning connections will be unable to download a user’s email via a data export unless the user manually switches the setting to “Yes.” TechCrunch first […]
LinkedIn’s new privacy setting prohibits marketers from exporting emails Read More »
Email should form a part of every business’s local search marketing strategy. Return on investment from email has continued to grow: $40 for every $1 in 2017. The holidays are an especially important time to send emails. It’s your chance to remind customers of your brand when they’re in a buying mood and offer incentives to encourage
8 Ideas for Compelling Emails to Send During the Holidays Read More »
There’s a simple way to launch a flawless email campaign this holiday season: Check your list and check it twice. Your holiday email marketing campaign checklist, that is! We researched what the best holiday email campaigns have in common. Then, we created a checklist you can follow to ensure you have a merry and successful
How to Make Your Holiday Emails Stand Out in the Inbox Read More »
There are two things I firmly believe about selling online. When the offer is in line with the wants and needs of your prospect, they’re more likely to buy Email, all things considered, produces the highest ROI of any other channel online. Nine times out of ten, the above statements are true. The problem is
Simple Ways to Segment Email Subscribers and Skyrocket Revenue Read More »
As 2018 comes to an end, we are all taking some time to reflect on our business decisions this year. During this time, we will celebrate our failures, and work to improve where we are lacking. When it comes down to it, there is one big problem that plagues business owners and marketers. They have
4 Tips to Boost Email Subscribers in 2019 Read More »
Plan to send emails this holiday marketing season? Stay off your subscribers’ naughty list by following these 3 email rules. They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands. This post was based on our popular holiday marketing webinar! Click this link and register to watch it
The 3 Email Rules You Must Follow This Holiday Marketing Season Read More »
I’m not ready for the holidays. Hot chocolate, old-man sweaters, ice skating with the family while pretending not to be frozen to the core–I’m all for it. Holiday marketing? Not so much. I swear, I just sent my Fourth of July email campaign. Black Friday is when the insanity begins, but rather than wait for
Why You Should Starting Sending Your Black Friday Emails Now Read More »
Let’s talk about links. You need them. But not just any link will do. You need quality links. The ranking algorithm used by Google is still a bit of a mystery. Although the company has never revealed exactly what it is or how it works, we do know that there are roughly 200 ranking factors. Some
How to Sustainably Build Quality Links by Building Relationships Read More »
The average American receives 121 emails per day and sends another 40. But that isn’t including promotional emails that clog up their inboxes and make them want to pull their hair out. Standing out amongst your competition is becoming more than a challenge with saturation and a fatigued audience. What triumphed as new “growth hacks” for
Why Email Personalization and Segmentation Your Saving Grace Read More »
Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all the links within an email have been clicked. Often, these were narrowed down to specific business targets at the same corporate domain within a customer’s database.
Increased Email Clicks Might Not Be Due to Your Marketing Prowess Read More »
