Email Marketing

Want to Connect with Millennials? Take a Page from Print Catalogs

Email Marketing, Oracle Marketing Cloud /

In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant. That bias is certainly understandable — after all, it’s the message that experts in Forbes and LinkedIn have been hammering into marketers’ heads since the early 2010s. But the latest research shows that […]

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Email Blast: 4 Tips to Send Better Email Campaigns

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Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy and unfocused. Emailing, in general, should never seem aggressive. Unsolicited B2C cold emailing campaigns are now illegal in Europe (thanks GDPR). And should you even try them, notice

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On Email Blast – 4 tips to send better email campaigns – Email Marketing – SMTP services

email blast, Email Marketing, email tips, News /

Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy and unfocused. Emailing, in general, should never seem aggressive. Unsolicited B2C cold emailing campaigns are now illegal in Europe (thanks GDPR). And should you even try them, notice

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7 Ways to Create a Black Friday Email Campaign That Drives Sales

black friday email campaigns, black friday email marketing, black friday emails, Email Marketing /

U.S. retailers earned a record $7.9 billion on Black Friday in 2017, according to Adobe Analytics. That’s an increase of nearly 18% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be

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eharmony Uses AI to Help Their Users Find Love

Data-Driven Marketing, Email Marketing, Oracle Marketing Cloud /

eharmony thrives by using algorithms and mathematical models to find the best match for their customers. Using big data and patented artificial intelligence, eharmony has found ways to predict how likely two people are to be compatible. The model is built upon an in-depth relationship questionnaire which gathers information on a person’s likes, dislikes and

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How to Use Email Segmentation to Drive Conversions

ContentManagementNews, email conversion, Email Marketing, email segentation, MarketingNews, SalesNews, SmallBusinessNews, WebProBusiness /

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is still more relevant and effective than Twitter or Facebook. Most of the bad propaganda about email is due to how marketers misuse it. These days, eblasts sent out simultaneously to hundreds or thousands of random people doesn’t

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4 Ways This Expert Launched His Coaching Career with Email Marketing

Case Studies, Email Marketing /

Before Michael Port became a highly sought after professional speaking expert, he needed a way to convert his website visitors into customers. That’s when he discovered the power of email marketing. “Email marketing launched my career,” Port said. “Very rarely does anyone ever buy anything just because they went to our website. It doesn’t work

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How to Make Sure You Give as Much as You Take in Email Marketing

b2b, Consumer, Email Marketing /

In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. And the email trend continues:

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