Email Marketing

Should You Capitalize Your Subject Lines? This Marketing Expert Found Out

Email Marketing, email split test, increase open rates, subject line split test / Good To SEO

Have you ever wondered if you’re using the right tactics to market your business? John Oszajca did. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music. Oszajca has been capitalizing the first letter of his email subject lines for years. Yet, he wondered […]

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How to Read Digital Body Language for Email Marketers

b2b, Consumer, Email Marketing / Good To SEO

The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing issues are at play. By giving their prospect space and following up a little

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Can Email Marketing Still Drive High Engagement?

clutch.co, Digital Marketing, Email Marketing, Guest Post, manifest, News / Good To SEO

Lately, some businesses have been navigating the same questions when it comes to their marketing mix: is email still an effective marketing tactic in the age of social media, video, and digital advertising. Mailjet recently teamed up with The Clutch.co and The Manifest to bring some new research on how businesses (continue) to rely on

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Why Digital Marketing Is an Essential Investment

Business, Digital Marketing, Email Marketing, Marketing, Marketing Strategies, Online Marketing, Social Media, Social media marketing / Good To SEO

Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.” Similarly, businesses increasingly understand that the digital world is the most effective way to reach the most customers. “That’s where people spend

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A Simple Process for Email Marketing

Email Marketing / Good To SEO

Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn’t going away. Social media needs it, businesses need it, and we all still need it. Email is still one of the best channels for reaching your customers. WordStream has a great rundown of email marketing today…

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How Personalized Emails Improve Customer Success and Loyalty

Email Marketing / Good To SEO

Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you? Cold emails copied and pasted from generic templates, email blasts from companies you never subscribed to, promotions from companies you bought from that one time seven

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How to Send Emails With More Confidence

Email Marketing / Good To SEO

‘Send anxiety’ – it’s a real thing. I have been sending emails my entire career, and to this day I still hear a little voice saying, “Read it one more time. There must be a typo somewhere…” It’s good to carefully check your email, but at some point your confidence needs to take over and

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Benefits of Drip Email Marketing Campaigns

Email Marketing / Good To SEO

Wouldn’t it be so easy if your email marketing could seamlessly tie your new leads with your existing sales funnel? The emails you send out to your potential leads would always be relevant while the sales pipeline would have fewer bad leads or leaks, and your conversion rate would always be on the rise. Sounds

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Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform

A-From MTT, Channel: Martech: Management, Email Marketing / Good To SEO

Publicly-traded cloud communications platform Twilio said it will acquire Denver-based interactive email provider SendGrid in an all stock deal valued at roughly $2 billion. The acquisition adds email to the other communications channels that Twilio’s API already supports, such as voice, SMS, chat and messaging apps. SendGrid has “taken the same developer-first approach as we

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This Subject Line Split Test Increased Website Traffic by 83%

Email Marketing, email split test, split test case study / Good To SEO

You can set up an email split test in 1 minute that could nearly double your click-through rates and website traffic. Sound too good to be true? It’s not. Because that’s exactly what happened when Light Stalking, a photography sharing community, split test their subject lines. In this post, discover the simple change that increased their

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