I delete much of the email I get. I don’t even open most of it. I really don’t even remember why, or when for that matter, I signed up for much of the marketing correspondence I receive in my inbox each day. Don’t get me wrong though: I think emails are good. And people do […]
4 Email Designs To Inspire You To Design Better Emails Read More »
In your life, there are big, defining moments that you never forget. Weddings. Heartbreaks. Vacations. Graduations. Homeruns. Births. Funerals. But then there are smaller, defining moments that stay with you, too. The experiences that transcend your everyday “normal,” and bring delight and surprise into your life. They suddenly transform your ordinary into extraordinary. They’re memorable,
Your Small Business or Nonprofit Could Win $20,000! Here’s How Read More »
Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility makes it difficult for prospects and students to feel part of a wider cohort and harder still for institutions to foster a sense of community.
How to Create a Persona-Driven Content Strategy for Online Education Read More »
Ecommerce is growing at an astronomical rate. In 2017, global Ecommerce was responsible for $2.3 trillion in sales, and this is expected to grow to $4.5 trillion in 2021. Alongside this growth, all signs point towards emailing as the preferred method of communication in Ecommerce over other channels, including social media. In fact, 72% of people,
The Ultimate Guide to Email for eCommerce Read More »
When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way more brands than you can even imagine just to get into the coveted inbox space of your contacts. To get an idea of what we’re up against: Email marketers of the world send out 196
Measuring Email Marketing Success: Opens vs. Clicks Read More »
I can’t think of anything to write. That’s one of the top reasons we hear from customers about why their email marketing went stagnate. They just run out of ideas or topics to write about. So instead of sending a lackluster email, they don’t send any at all. Even pro writers come up with major
8 Top Brainstorming Techniques to Help You Write Killer Emails Read More »
Before we dig into our interplanetary advice (no, really, anyone from anywhere can use these tips), let’s take a step back. You can’t even begin to create an effective promotional email if you don’t know what your goal is. Ask yourself: What are you offering? Whom are you offering it to? What do you want
5 Tips for Writing a Stellar Promotional Email Read More »
Every Thursday at 2:00 p.m. ET, we email our weekly newsletter to more than 30,000 subscribers. It contains our most recent educational blog posts, videos, and webinars. This email earns a high open and click-through rate every week. And the majority of our audience regularly shares positive feedback with us about it. But we started
After 4 Years, We Rebranded Our Email Newsletter. Here’s Why. Read More »
As a marketing channel, email shows no signs of slowing down. Nearly 233 million of the world’s 3.7 billion email users are located in the US, and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand
The Real Bottom Line: Open Rate and Customer Engagement Read More »
Simon / Pixabay Despite popular belief and the continual espousal of the nightly network talk shows, not all news is “breaking news”. Furthermore, not everyone is interested in reading only breaking news. Sure it is nice to know the latest happenings, but more often than not, journalists, bloggers and even potential customers are doing research
3 Ways You Can Help Journalists Find Your News Read More »
