When you present to a live audience either on stage or on camera, you have an opportunity to change the way they think, feel, and act. But what happens when the camera stops rolling or after you walk off stage is even more important. How do you continue to engage your audience and drive them […]
The 3-Step Formula for Generating Email Leads from Speaking Gigs Read More »
Wondering what subject line gets the most opens? Curious what call-to-action yields the most clicks? Unsure whether to use images or GIFs? There’s a simple way to find out once and for all: Split test your emails. What is a split test? Split testing (or A/B testing) is a method by which you can scientifically
Why You Need to Split Test Your Emails (and 4 Best Practices to Get Started!) Read More »
Split tests take the guesswork out of email marketing. With the data from split tests, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates.
6 Email Split Tests You Can Set Up in 1 Minute Read More »
rawpixel / Pixabay Make better use of a Preference Centre Building more complete customer profiles not only helps your business but allows you to send emails to your customers relevant to their needs. By continually adding to each customer’s profile you not only learn about them but you’re better able satisfy their wants. One of
A Collection of Email Best Practices Read More »
Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to purchase Marketo, but neither company would comment at the time. Why marketers should care Adobe’s
Adobe to acquire Marketo for $4.75 billion Read More »
When you’re just starting out with email marketing, it can seem like there’s a never-ending checklist of to-dos. Building your contact list, planning your email marketing strategy and learning from your results… There’s just too much to think about. Don’t fret though, we’re here to get you started without breaking a sweat. This guide’s going
The Basics Marketers Should Know Read More »
We wish we could wave a magic wand and give you 1,000 highly-interested email subscribers, but unfortunately, email marketing doesn’t work that way. That would be pretty cool though, wouldn’t it? The reality is: Getting subscribers is hard work. That’s also why according to Ascend2, 54% of marketers say that growing their list of email
Your Start-to-Finish Plan to Get 1,000 Email Subscribers Read More »
Emails have come a long way… From simple plain text messages for communication to one of the most preferred channels for marketing. With businesses large and small using HTML emails as a primary marketing tool and technological advancements, emails have evolved into highly personalized messages in real-time with visually appealing and engaging rich media elements.
How To Jazz Up Your Emails With Rich Media (Inspiration From Brands) Read More »
It’s tough to create compelling and engaging emails if you’re a marketer in financial services. Getting copy approved by legal or compliance can be an adventure, and your audience may be intimidated or overwhelmed by your offers. Plus, 30% of Americans say they are stressed about money all of the time. For some, discussing finances
5 High Performing Email Marketing Strategies for Financial Services Read More »
Every day, millions of outreach emails are sent by entrepreneurs and small businesses around the world. In fact, I have a bunch sitting unopened in my inbox right now. The sender is hoping to catch my attention, so we can work together in a way that grows their business. But here’s the cold, hard truth:
This Sales Pro Wrote Outreach Emails for 15 Years. Here Are His Best Email Tips Read More »
