If you think email is dead, you’re very mistaken. In fact, that misconception is one of the 7 deadly eCommerce myths that stops conversions in their tracks! We know that email marketing plays a huge role in eCommerce remarketing strategies. Therefore, by knowing winning eCommerce email campaign strategies, they can also the most cost-effective. So, […]
9 Winning eCommerce Email Campaigns You Should Borrow Today! Read More »
With 50% of customers preferring to hear from brands through emails, and 85% of promotional emails reaching the customer’s inbox now, it has become imperative for businesses to design an email campaign that not only resonate with the subscribers but has the capability to drive traffic and conversions too. Sure, open and click-through rates are
How to Create the Perfect Landing Page for your Email Marketing Campaign Read More »
The email marketing world no longer revolves around sending mass emails to a huge list and hoping some take the bait. Instead, it’s about engaging email recipients with content they want and look forward to getting. To help you with your email list management, here are five best practices: 1. Respect permission levels There are
5 Indispensable Email List Management Best Practices Read More »
Get the lowdown on the new European data privacy regulations—which by the way reverberate far beyond the European Union—on this edition of the OracleNext podcast. Data expert Paul Sonderegger riffs on how the data handling framework, rolling out this year, could impact consumers—whose information is being collected—and the companies wanting to parse that information. Sonderegger,
data privacy regulations Read More »
Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent a day! That number is slightly smaller for consumers, but when you take into account that most consumers juggle a work email address along with their personal address(es), you start to get
Making potential customers happy: How to nurture the best possible leads Read More »
Chart of the Day: Digital offers can help drive shopping and brand engagement Email campaigns are a great asset to generate traffic to your website and keep your customers informed about your latest offers. However, research from Adobe has revealed people’s most annoying aspects of branded emails and receiving too many of them comes top
This is why customers hate your emails Read More »
Ann Handley is a world-class writer and marketer. She’s The Wall Street Journal bestselling author of Everybody Writes and the chief content officer at Marketing Profs. She keynotes at conferences worldwide. She’s built a loyal fan following. And she’s been sending an email newsletter to her audience for years. “My feelings about newsletters are strong.
Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018 Read More »
Email is often underestimated and neglected as a customer-oriented marketing channel. A properly planned and perfectly implemented email campaign provides a wide variety of opportunities that you should not miss out on, particularly when it comes to the e-commerce sector. With transactional emails, newsletters, and other marketing emails either as standalone emails or integrated into
The 7 Most Important Email Campaigns For Ecommerce Read More »
Email seems like a left-over and forgotten communication tool in the era of Instagram and Facebook. But, email marketing is probably the best way to reach out to your customers. In fact, more than 80% of small and medium-sized retailers in the US believe it drives the best customer acquisition and retention. It also commands
4 Secret Tactics For Breathing New Life Into Your Email Newsletter Read More »
Ever thought about the huge investment and resources that it takes to execute effective email marketing? To make sure that all the money and hard work begets you the best email marketing metrics, it is of utmost importance to spare some time and create an email marketing calendar. Once you have an email marketing calendar
Why an Email Marketing Calendar is an Important Part of Your Campaign Suite Read More »
