It’s no secret there is money in your email list. But just how much depends on you. According to McKinsey & Company, the average employee spends 13 of their weekly working hours in their inbox. This is both good and bad news. The good news is: Because people are spending so much time in their […]
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Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects. Although the email blast resulted in an avalanche of privacy complaints, it served as the foundation of email marketing as
When it comes to running a business, effective branding is a “must.” It seeps into everything you do — from your marketing strategy to your customer interactions. Consistent and cohesive branding across all platforms — websites, emails, landing pages, social posts, advertisements, products, etc. — builds trust. It shows professionalism. It represents your passion for
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Remember that weird feeling when Google Docs first launched, and you could see your colleague editing your words right in front of you? If you’re like me, your first reaction was “Seriously, you think YOUR phrase is better than mine? OK… yeah, it kinda is.” Or the moment you realized you would never have to
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Everyday, you communicate with people — whether you’re speaking on stage to a live audience, presenting a webinar to thousands of online viewers, meeting one-on-one with colleagues, clients, or potential customers. Many of these performances are high-stake situations. Your audience will enjoy your presentation or become bored. You’ll land a new client or lose a sale.
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ribkhan / Pixabay Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While
Adobe is announcing or previewing several new email features this week, as its fourth annual Consumer Email Study shows some movement in consumer attitudes toward digital marketing’s oldest channel. The survey, also unveiled this week, indicates that email is starting to receive some competition from new channels like chatbots or smartwatches as consumers’ preferred communication
Adobe adds enhancements to boost the venerable channel of email Read More »
Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email is still one of the best forms of communication and can give your business a big boost in terms of sales and referrals. In fact, research by Smart insight and GetResponse showed that
Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved
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Money is in the list – you’ve read this a million times. And it’s true. Email list subscribers are the biggest asset for any blog or online business. They’re your qualified sales leads. It’s much easier to build relationships, generate regular returning traffic and make repeat sales to your list subscribers as compared to normal
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