Should you sneak marketing into your newsletter? Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States. [Image Source] It’s popular because it works. As long as you can get your message to the right person, and you can convince them to open […]
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Marketers reported that, on average, they lose 13.8 hours per week on their homemade technology. 51% reported that a third-party was less time consuming Data security was reported as the main concern with a homebuilt marketing solution 54% reported the cost of switching to a third-party was the main barrier New research at Mailjet, surveying
You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you might struggle to find time to create content for both channels. The good news is you don’t need to. You can save time and get more mileage out of your marketing efforts by repurposing your
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Home / Marketing / Top 14 Best Email Newsletter Plugins for WordPress (2019) By Sourav Kundu Last updated: September 26, 2019 Building an email list is one of the most important things you can do for your online business. Why? Because it gives you direct access to an audience that’s genuinely interested in what you
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Crafting the perfect email strategy can be tricky. Not only do you need to appeal to the masses in a fresh and authentic way, but you also have to maintain strict legal guidelines. Many large corporations outsource to marketing firms who bear all liabilities, but small businesses may not have that luxury. Do you want
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Learn how to write the perfect email subject line. As in real life, first impressions matter in email marketing. Do you want to be the cool guy walking down the road everyone turns around to look at, or just that creep in slippers and a leopard-print bathrobe most move away from when they cross paths
If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery Research/consideration Purchase/decision Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost
Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness. But not every webinar is a success—78% of webinars have 50 or fewer attendees. A major reason?
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Whether you’re buying dedicated solo emails, newsletter sponsorships, or native email ads, email advertising is consistently the king of ROI for generating new leads and customers Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on
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3) Develop Great Content Marketing to Entice Your Audience Nothing I’ve written so far is going to matter much if you’re not consistently pumping out great content that reflects your brand’s tone and positioning. This requires a proper SEO audit of your existing content across all of your digital properties to establish a baseline of
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