Chart of the Day: A third of marketers report open rates of 10% or less Email marketing is an effective way for you to build brand awareness, communicate with your customers, and generate revenue. However, when your email address list ….. The post Are you winning the race to customers’ inboxes? appeared first on Smart […]
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Email marketing is one of the best ways to drive traffic to your website, increase your sales and stay in touch with your customers. There is no end to statistics that confirm that email marketing – when done right, of course – can be much better than any other kind of marketing. It makes sense, considering
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rawpixel / Pixabay Your business needs an email list. If you were to poll a group of online business owners about what they would do differently going back and restarting their business, a typical answer would be “I wish I had started my email list earlier.” I’ve heard it again and again. It doesn’t matter
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Congratulations! You have gained the trust of your customers – so much so that they have entrusted you with their personal emails, and as a result, your email list is growing! Why is this such a crucial development for your company? Check out these stats gathered by Constant Contact: For every dollar you spend on email
You’ve Got Their Email, Now What? Read More »
Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does
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People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might contribute to their purchase decision, they ultimately purchase a product because it solves a problem. Don’t have time to eat an expensive sit down meal? Grab food at McDonalds. Can’t take high quality photos on your
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5 Reasons Not to Ignore Email in Your Marketing Strategy As the world of social media and social marketing continue to evolve, corporations desire concrete ways to reach their audiences at minimal cost and maximum profit. With all the different options out there, one has not only withstood the test of time, but smashed the
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As a nonprofit, your schedule is more than jam-packed – but now is the time to sit down and write an email for your marketing efforts. Your goal of this email is to tell a story that builds a connection and inspires your supporters to take action. You’ve probably figured out the topic for your
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After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I started thinking about the metrics that would best highlight my accomplishments. Which KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on
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If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping a customer costs less than obtaining a new one. Ideally, repeat customers are a lot like dogs: They are immensely loyal. They stick around longer than they probably should; they speak
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