Email: the marketing bedrock. When everything else feels like a passing trend, email has stood the test of time and shows no signs of slowing down. Every business can reap huge benefits from email, but what happens when your audience stops engaging? What if your open rates and clicks are suffering? With so many businesses […]
Why Interactive Email Is The Future Of Inbox Communication Read More »
The GDPR (General Data Protection Regulation) requires that you can prove the nature of consent between you and your subscribers. That means you must keep comprehensives records of how subscribers joined your list if you want to comply with the law. But keeping records of consent for your subscribers can seem daunting, no matter what
The Simplest Way to Keep GDPR Records of Consent for Your Subscribers Read More »
Getting your emails opened these days is tough. Inboxes are clogged. Typically, a person receives over 100 emails per day. Plus, we live in a crazy-busy world and attention spans are getting shorter and shorter. People are choosy and overprotective of their time. They’ll skip anything they feel won’t add value to their lives including
How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide) Read More »
“Don’t put all your eggs in one basket” sums up why you should use multiple channels in order to maximize your opportunities to acquire customers. After some rounds of testing, you will discover which ones work best so that you can really go after those channels that are producing new business for you and your
Why You Should Use Multiple Channels to Maximize Your Customer Acquisition Read More »
There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes. For email marketers, the rule applies quite obviously in some areas, and more subtly in others. Let’s take a look at some examples, and see what it means for those
Now that we’ve lived with the General Data Protection Regulation (GDPR) for almost two months, it’s time to look at the next step: making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency, and privacy. Did you lose a big chunk of your email list after GDPR went into
Sending an email can be as good as having a real conversation with a person. If you are a business using email for your marketing activities, you must be adding personal touches to your emails to make it look and sound more tailor-made and relevant. Personalized emails stand out in the subscribers’ inboxes as highly relevant
What Amount of Email Personalization is Good Personalization? Read More »
Identifying suspicious sending behavior is the name of the game for ISPs trying to protect their networks from bad actors. They’re constantly updating algorithms and leveraging machine learning to identify spam and preserve the inboxes of users. To avoid being caught up in the same net, legitimate senders need to avoid red flags on their
Christmas in July: Consistency is the Key to Email Success Read More »
Anyone that’s involved with digital marketing will know that email marketing is one of the foundational pillars of the industry. As new social media platforms and marketing channels have emerged, email has remained one of the most profitable and widely used: the average ROI of email is $38 for every dollar spent. Heavy emphasis has been put on
How to Build a List of Messenger Subscribers with Facebook Comment-to-Messenger Ads Read More »
Gaining support for your organization via email marketing has become easier than ever. In fact, Dunham+Company found that the percentage of donors motivated to give online via email has jumped 40% since 2015. This is why it is important to build a quality email subscriber list. Here are 5 ways to build a subscriber base
5 Ways to Build Your Nonprofit Email Subscriber List Read More »
