Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox, according to a study from marketing company Movable Ink. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each […]
4 Rules for Writing an Effective Email Preheader Read More »
It’s past your bedtime. Do you know where your private personal data is? Do you know who has access to that data? Your answers are probably ‘No’. That’s because you’ve handed over a lot of private data to service providers on the internet and trusted that they’re protecting you and that data. Recent events have
The California Consumer Privacy Act of 2018: Do you know where your personal data is? Read More »
Public speaking is a lot like email marketing. It’s a way to inspire action, garner attention, and create a remarkable connection with your audience through your words. That’s why AWeber is teaming up with Michael Port, New York Times bestselling author of Steal the Show and co-founder of Heroic Public Speaking, to offer a 3-part
3 Ways to Keep the Audience Hanging on Your Every Word Read More »
Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right message for each list will greatly enhance your leads and sales. There are several ways that a segmented strategy can work for your brand, which should be well suited
Use Email Segmenting to Improve Your Marketing and Communication Read More »
It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite as powerful (and affordable) as email marketing. In fact, 59% of B2B marketers say that email is their most effective channel for revenue generation. A study has shown that email marketing delivers $38 for every
5 Best Practices for Successful B2B Email Marketing Read More »
It’s frustrating right? You’re knocking out tons of good blog posts, and people are liking them. Social media shares are on the rise. Traffic is steadily growing. You can feel the momentum building. But something is missing, and it’s the thing you need most. No one is taking action and subscribing to your email list or
Over the last year, I’ve given a presentation where I debunk common email deliverability myths and ask the audience to chime in and tell me if the myth is true, plausible or busted. Though I don’t sport a handlebar mustache or an Indiana Jones-style fedora à la the real MythBusters, I explain why it’s important
The spirit vs. the letter of the email law & the bits in between Read More »
Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some businesses, newsletters
4 Top Email Marketing Services for Entrepreneurs Read More »
Running a business is demanding. And with a lot of responsibility on your shoulders, stepping away from the office can feel scary. But taking a break is just as important as hard work, and you’ve earned a vacation. Plus, time away gives you perspective. When you’re not in the thick of your day-to-day routine, you
Keep Your Business Sailing Smoothly While You’re on Vacation Read More »
Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the
Your Guide to Writing the World’s Best Email Subject Lines Read More »
