Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all about the open.” I just heard that line at a recent conference, and it took all my willpower not to challenge the speaker right at the podium. Folks, it’s not […]
Want real email results? Stop focusing on the open rate Read More »
There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and
rawpixel / Pixabay Small business owners have all types of marketing tools and tricks available at their fingertips. One of the smallest marketing tools you can add to your overall strategy is your email signature. I’m embarrassed to admit that for years I overlooked my email signature any never paid much attention to it. Then,
Any email your nonprofit organization sends will have a similar message, to attract engaged volunteers and passionate donors. The message of your email can become even sharper when you focus it on promoting an upcoming fundraising event, making the email more effective at inspiring your audience to act. To start building your volunteer base and
Design a Fundraising Event Email that Attracts the Right Crowd Read More »
Email is a great way to market to contacts and to stay top of mind. Segmentation can further assist the ability to market relevant information to interested contacts. We’re probably all familiar with the different kinds of email, but what we might not know is that they actually have secret lives. Spooky. Sure, email is
The Secret Lives of the Marketing Emails Almost Everyone Uses Read More »
We may be blaring “Summertime” by Will Smith right now, but this post is all about “Gettin’ GIF-fy Wit It.” Below, you’ll find 9 animated summer GIFs for every occasion. Having a celebration? Boom. Check out the festival fireworks GIF. Throwing an outdoor event? Feast your eyes on the barbeque, hot dog, and watermelon GIFs.
There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money.
If you’ve been doing email marketing for the past three years, I think you’ll agree with me when I say: email marketing is NOT dead. If you need some convincing, here’s a quick fact: email marketing ROI (return on investment) has increased from $40 in 2016 to $44 in 2018, according to the DMA Insight studies.
How much importance do you place on leveraging your email list? Do you send out a monthly news round-up? Notify your contacts when you release new products or roll out updates? Wish your subscribers a happy birthday? While there’s nothing wrong with any of those processes, you could be making your email list work a
5 Simply Awesome Email Automation Funnels To Build Today Read More »
More people will see your social media content if you post as much as possible. Right? Wrong, says Veronika Baranovska, Inbound Marketing Manager at Sendible, most social platforms will penalize you for posting too frequently. Posting frequently doesn’t translate to higher engagement. In fact, by adopting a few key tactics, you can see more success on social
12 Questions with the Social Media Experts at Sendible Read More »
