No matter what the nature of your business, or how long you have been in operation, lead generation is one of the most sophisticated challenges you face. Even if you are successful, with a range of happy and satisfied clients, your future growth depends on your ability to generate new leads and gain new customers […]
A Guide to Lead Generation through Automated E-Mail Marketing Read More »
So you’re a digital marketer. I’m willing to bet money on the fact that you (or your company) already use email marketing as a key tool in your marketing toolbox. You’re in good company too. Email marketing ranks #1 in the list of methods or tactics used by businesses to reach out to new customers
4 Email Marketing Hacks That Will Help You Stand Out Read More »
List size is an important metric for many marketers. It dictates the number of inboxes they have access to and can drive internal conversations around budgets, initiatives, and available resources. As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users?
Deliverability risk Read More »
Don’t you hate it when you’re watching your favorite team and the refs keep bombing your favorite players with flags? It’s like they won’t even let them do their job. You might even think the refs are trying to prevent your team from winning. Imagine that. What if the refs were hired specifically for that
Why Emails End Up in the Junk Folder Read More »
A couple of years ago, my husband and I decided it was time to add a furry friend to our family. So we did some searching and fell in love with a dog online. We made a trip to the shelter the next day to meet him and filled out the paperwork for the adoption.
5 Ways to Captivate Your Supporters with Autoresponder Read More »
The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing – the more difficult it is to stand out in your customers’ inboxes. One way brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and
How To Use Video In Your Email Marketing Campaigns Read More »
Far too often in email, retail marketers take the ‘one-size-fits-all’ approach to promote new products. They pick the biggest trend of the season and promote it relentlessly to everyone. Unfortunately, this strategy of honing the most popular item of the moment can be a huge detriment to your customer relationships and your brand. Despite data
There Are Balls and Strikes – How Do You Make the Right Call? Read More »
Email marketing can help Amazon sellers take their business to the next level. Emails are a direct line to the customer, but selling on Amazon alone does not allow sellers to develop customer relationships in the same way that email enables. Yet collecting emails and employing the basics of email marketing can allow Amazon sellers
How to Collect & Use Emails Without Breaking Amazon’s Terms of Service Read More »
As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. Here are a few of our favorite tips to heat up your summer email campaigns and reinvigorate your marketing efforts: New Season, New Content
As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a lifeline for many of them. More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending promotional and transactional emails without having to
Hey, email marketers – Take a load off and embrace automation Read More »
