The friends you’re willing to help are the same ones that help you. You can think about email marketing in the same way you think of the give and take between friends. The more value you give to the relationship, the more value you’ll get back. If you can consistently provide value all year long […]
How to Provide and Get Value Through Email Marketing All Year Long Read More »
Father’s Day is right around the corner. Spending is expected to reach a whopping $15 million this year, and it’s not too late for you to get in on the excitement. Here are a few email marketing ideas you can pull together in a pinch. (Don’t worry, we won’t tell anyone you had the help.)
4 Last-Minute Father’s Day Email Campaign Ideas Read More »
Many of the best marketers in the world regularly send a phenomenal newsletter – like Seth Godin, Ann Handley, and Neil Patel. It’s no surprise. A successful newsletter can reap amazing results. In fact, David Hieatt, Founder of Hiut Denim Co., says that his newsletter is, “Without a doubt, [the] most critical tool for growing
Are You a Newsletter Master or Novice? Take This Quiz to Find Out Read More »
JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing for almost 20 years, the debate is far from settled. Even small
The Great Plain-Text Versus HTML Email Debate, 2018 Style Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! All rumors to the contrary, email marketing is not dead or dying; in fact, DJ Waldow told me in this week’s episode of Marketing Smarts, “It’s thriving and growing.” I invited DJ and his co-conspirator, Jason Falls, to the show to
While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened emails from that brand in a long time, either. So, when Gmail’s automated unsubscribe feature asked me if I wanted to opt out, I clicked the button. Then, I
The best unsubscribe email is the one you don’t send Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! Well, to be fair, she didn’t quite put it that
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scientists have long tracked eye movement to help us understand how we read and how we perceive and interpret images, as well as the complex relationship between seeing and cognition more generally. More recently, sophisticated eye tracking technology has helped
Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at
10 Digital Marketing Assets You Need To Invest In Today Read More »
A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said, “nope.” That got me wondering, “Why the heck not?” After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove
3 Simple Ways to Get Started with Action-Based Email Automation Read More »
