While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 billion people, and, this figure is set to grow to 4.3 billion in 2022. While this sounds […]
Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential customers. I say underrated because many people have falsely speculated that email will
5 Emails To Send To Your Customers—and How To Send Them Read More »
An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. A subject line is the first preview a recipient has to the message that awaits them, triggering a split-second decision regarding the fate of a campaign. The question is, will your subject lines
Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate. The introduction of an automatic filtering system for emails into Primary, Social and Promotions categories was the culprit in most cases. Sure, it’s a great way to organize your inbox. But sometimes valuable content is caught by
A Practical Guide On How to Get Out of Gmail’s Promotions Tab Read More »
In 1989, Stephen Covey created a sensation with the publication of “7 Habits of Highly Effective People” – a bestseller that sold 25 million copies. The principles he espoused nearly 30 years ago continue to guide millions of people worldwide. Although “7 Habits” wasn’t written with email marketers in mind, the advice it offers can
At the time this article is being written, we are less than 10 days from the entry into force of the GDPR (General Data Protection Regulation) and you are certainly overwhelmed with information on this subject. For example, you may have already noticed that some measures need to be put in place, such as evaluating
The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team
12 Exceptional Newsletters That Will Change Your Approach to Email Forever Read More »
A lot has been written about the importance of email marketing. And that’s for good reason: if we look at the ROI, email is the best-performing channel, with much higher conversion and retention rates than social media. Email marketing is like a headed cabbage. It might seem like a simple concept, but it has many
10 Skills An Email Marketing Manager Needs To Succeed (2018 Update) Read More »
Pexels A while ago, in the very early days of spring, we looked ahead not only at how email marketers can leverage Memorial Day for engagement, but also at the opportunities represented by a few lesser-known spring holidays – you know, gems like National High Five Day, Don’t Fry Day and, our top choice: Eat
6 Obscure Summer Holidays You Can Leverage in Your Email Marketing Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ahava Leibtag, president and owner of Aha Media Group, LLC, a content marketing consultancy, has a well earned reputation for expertise in content strategy. She formerly worked as a communications strategist for a government agency. I invited Ahava to Marketing
