It’s easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the “dreaded” Promotions tab?! The horror!😱 ) So, when Gmail recently announced that they’re rolling out new changes — like the option for people to “snooze” emails and the ability for their interface to “suggest […]
By Kristen Dunleavy, senior content marketing manager at Movable Ink Email has long been the workhorse of digital marketing. It is the most natural channel to deliver on the promise of personalized digital experiences. Email allows for a direct and intimate 1:1 relationship between a brand and its customer. In fact, 74% of marketers say
This article is part of our series on customer experience where we look at how to connect data, intelligence, and experiences. Read the previous article, Great Customer Experiences Rely on Robust Identity Management. Your ability to deliver personalized customer experiences across multiple channels is increasingly being tested. There is a good reason for this – cross-channel
It takes 12 great customer experiences to make up for a single bad one. When something goes wrong, sending a polished, professional apology letter to your customers is the first step to making it right again. Whether it’s a scheduling mishap or bug in your product, or something more serious like an app outage or
6 Excellent Apology Emails to Send to Your Customers Read More »
The Most Overlooked Email Marketing Strategies of 2018 Email marketing campaigns show no signs of slowing down, with analysts reporting that email campaigns are still 40 times more effective in landing sales than social media platforms like Facebook and Twitter. How can marketers use these favorable numbers to their advantage? Tap Data Successful email campaign
The Most Overlooked Email Marketing Strategies of 2018 Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Brogan is the CEO of Owner Media Group, through which he provides education and tools—books, speeches, courses, and workshops—to help your business (and you) thrive. In short, Chris teaches you which actions will get you what you want. He’s a
Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? via GIPHY via GIPHY Don’t be like Steve. Avoid mistakes in front of a large audience by doing a test run. Before mailing a message to your list, “test” it by following the tips below. They’ll help you
Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’ Read More »
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But
The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. Thousands of sources have published their “expert” advice about the law and how it applies to email marketing over the past several months. But here’s the thing: Much of their advice is wrong or misleading — and it’s causing a lot of misunderstanding, confusion and fear
6 Myths about the GDPR and Email Marketing Debunked Read More »
Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email content without leaving Gmail. AMP is Google’s open-source framework designed to help publishers develop rich mobile pages, which is intended to make pages load faster and improve the overall web experience. AMP
