Newsletters are one of the most important parts of email marketing. Not only do they offer ample space for advertising, but they also help to maintain the relationships between customers and companies. With this in mind, we have put together a blog series for you: “Newsletter Creation: A Step-By-Step Guide.” In this second part, we […]
Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it already said was coming, the new Gmail will involve a number of new enhancements. The latest updates include a “nudging” feature that will remind users to respond to messages, high-priority notification
Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually crave stories: Scientists believe we are evolutionarily hardwired for narratives because they helped our ancestors survive. Quick quiz: Which one is more effective? Option A: There’s an
Why Every Great Marketer Should Send a Personal ‘Story Email’ Read More »
By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change. Before I get to that, let’s briefly examine the evolutionary process that’s brought us to where we are now. The email inbox as we know it today really sprang to life around 1993. That year,
You’ve probably read about email segmentation. In fact, pro email marketers recommend it all the time. But is it really worth the work? After all, segmentation takes effort. It’s much easier to simply blast your list with a generic email. To find out, we decided to put segmentation to the test. We updated our blog’s
We Added 2 New Emails to Our Blog Series — and Increased Clicks by 630% Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Big Data,” “small data,” “real-time marketing,” “data-driven marketing”—if you were to string together the terms marketers use to describe how they use data, the result would read like a Doctor Seuss book. But whatever you call it, using data to
A complete overhaul of Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign, which will include a new web interface design, new features and offline support, is scheduled to launch in coming weeks. Gmail users will be able to opt into the new “Gmail
Disclaimer: This blog post is for informational purposes only, and you should not consider it legal advice. We recommend that you seek legal and other professional counsel to determine exactly how the GDPR might apply to you. A new law called the General Data Protection Regulation (GDPR) will go into effect on May 25, 2018
Your GDPR + Email Marketing Playbook: How to Prepare for the New EU Data Law Read More »
If you don’t have an email list for your business, there’s a gaping hole in your digital marketing strategy. An email list is one of the most powerful assets a business can have in today’s marketplace; you need to be doing everything you can to create and maintain a healthy list of your own.
Powerful Tips for Increasing Email Opt-Ins and Retaining Subscribers Read More »
We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list – you’re probably so fed up to hear this, you’re bored to death. We get it. The aim
Unsubscribe Link – Why you need to include it in all marketing emails Read More »
