Customers are a business’ most valuable asset, which is why they spend a lot of money to acquire new ones and work hard to retain the ones they have. This is especially true in the saturated retail industry where there is lots of competition to capture consumer’s attention. Here is where email marketing comes into […]
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Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data and cross-referencing it
Facebook’s new Custom Audiences permission tool will require user consent confirmation Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Business success today depends on creating meaningful connections with your company’s audiences, which can comprise thousands (or millions) of people. To achieve personalization when creating emails for thousands of people at once, some research and planning are required. Templates, spreadsheets,
Personalize Emails at Scale: Tools, Tricks & Tips Read More »
In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top priority for 2018. Obviously, we know email is kind of a big deal. What surprised me is that the next closet channel, website, was a distant second with only 24 percent of marketers
The rise of passive opt outs: Four ways to boost engagement Read More »
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. The post BIMI launches to add trusted logos to emails appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
BIMI launches to add trusted logos to emails Read More »
Imagine this: Your best marketing content is delivered automatically to your audience at the perfect time. You don’t need to lift a finger. You watch revenue flow into your bank account. Your business grows. You optimize your automation. More revenue flows into your bank account each month. Now, you’re saving hours and making more money
The Best Tool to Plan Your Email Marketing Automation Read More »
How Visual Content Can Improve Readership of Your Emails Is your business not receiving enough leads and conversions from your email marketing campaigns? Visual content can work extremely well whether you include a photo or video that tells a story, illustrates important points, or urge readers to take action. Breaking up the text with something
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Are your contacts moving with the times, or are they just floating around aimlessly in your marketing database? If you haven’t created an email automation funnel, you probably fall into the latter—and that means you’re losing out on some huge opportunities to engage and nurture your existing customers. Why do you need an email automation
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While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually
All About the GDPR – Marketing Land Read More »
Emails don’t need to be static. Modern email applications support a variety of animation techniques and you may be surprised at how flexible the options are. Animation in web and email marketing certainly has its detractors and not without just cause. Plenty of gimmicky advertising banners and tacky in-your-face GIFs can be found online. These
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