Bloom is one of the most popular plugins from the Elegant Themes team. With this its release, they’ve been disrupting the email-optin form plugin space in much the same way they previously disrupted the social sharing plugin space with their superb social sharing button plugin, Monarch, and raised the bar in the page builder category […]
“Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis – they’re personal, targeted and consistent. According to Mailjet, good marketing newsletters
How To Create Newsletters That Engage Readers More Read More »
Back in 2014 my colleague Chuck Price published The 10 Best Ways to Generate Traffic WITHOUT Google here at Search Engine Watch. Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of
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Editor’s Note: This article on what marketers need to know about GDPR appeared originally in Digital Marketing Magazine. It is just over two months until the new EU-wide General Data Protection Regulations (GDPR) come into force. Starting May 25, 2018, organizations could face potential heavy penalties for misuse of consumer data in a bid to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Effective marketing is a mix of art and science, but with the data available today on clickthrough and open rates, email marketing is heavier on science than ever before. Certain words in your subject line routinely achieve better results, and
Do you ever think about how your email marketing campaigns measure up against others in your industry? Ever considered what your unsubscribe or bounce rates look like in comparison to your competitors? Have you ever looked at the email marketing performance of businesses in other industries, sought out their top performers, and figured out what
According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for email subscriptions steadily declined throughout the year. After analyzing more than 30 billion emails sent last year, 9 billion alone in Q4, the email marketing platform has released a benchmark report
Two years ago, we open sourced MJML, a responsive email library that we created at Mailjet for Passport, our own drag and drop builder, as we needed to generate a clean HTML that would render well in all major inboxes. Well-aware of the challenge that responsive email is, we quickly realized that MJML could benefit a lot of developers. That’s why we
Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and more effective than ever. That view was reinforced earlier this month with Google’s announcement that it would bring the ‘Accelerated Mobile Pages’
Google brings AMP to email: What does this mean for email marketing? Read More »
We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and earning bonuses. But most good marketers are genuinely inquisitive about what works and what doesn’t work. All too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held,
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