The initial release of the OptinMonster email sign-up form plugin was one that most developers could only dream of — with nearly every WordPress news-and-review blog publishing glowing coverage of this premium popup lead-generation tool almost as soon as it became available. However, now that OptinMonster has been available for some time, it’s worth taking […]
New Features, Forms, and Themes (for 2018) Read More »
Pixabay Email marketing is growing in its popularity and in its prevalence—but that doesn’t necessarily mean that marketers know what they’re doing. It’s as possible as ever to sink a lot of money into an email marketing campaign and get nothing out of it whatsoever. This can happen for a few different reasons—poor tracking and
Nobody’s Opening Your Marketing Emails. Here’s Why. Read More »
Your welcome email is the very first message you send to your subscribers — so it’s important to make a fantastic first impression. The reason: If you dazzle your readers with your welcome email, they’ll be more likely to open the next email you send. (Your welcome email is just one of the 7 messages successful
How to Write the Perfect Welcome Email in Under One Minute Read More »
Every subscriber on your email list is unique. One subscriber may prefer daily emails. Another may like weekly emails. How can you make everyone happy? Here at AWeber, we faced this question ourselves. Many subscribers who took our popular “What to Write in Your Emails” course said they didn’t like the daily cadence of emails.
How We Increased Engagement for Our Online Course by 150% with Marketing Automation Read More »
GDPR, the EU’s General Data Protection Regulation, comes into effect in May this year and many North American companies are still asking themselves how this will relate to them, how they can best prepare for these changes, and how to avoid potentially massive fines. Mailjet, a GDPR-compliant email service provider, is hosting a 3-part webinar
How will it affect your business? Read More »
What people say they want and how they actually behave are two very different things. That’s why understanding more about how people react to plain text email vs. visual email is important. You’d assume that people want visual everything and respond better to visuals. We’re wired for visuals, aren’t we? In the case of emails,
Plain Text Email vs. Visual Email. Which One Should You Be Using? Read More »
Heard about Google’s recently announced AMP for Email project? AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices. A few weeks ago, Google announced they’ll be bringing this same technology to inboxes, allowing for what they’re calling “engaging, interactive, and actionable email experiences.” Currently being tested
What we think about Google’s AMP for Email Read More »
Wouldn’t it be nice if emails came with a little “thumbs up” or “thumbs down” button like Facebook posts? You would instantly know if your message resonated with people or not. At AWeber, we made this a reality. We built a sentiment widget — a clickable question at the bottom of our emails that collects immediate
The Simple Question You Should ALWAYS Include in Your Emails Read More »
At AB Tasty, we’re big believers in the benefits of personalization for marketers – more specifically, of website personalization. Borrowing from ConversionXL, website personalization can be defined as “… the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel”. For an e-commerce site, this might
How To Connect Website Personalization To Your Email Strategy Read More »
Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second. However, how many of these emails are engaging, relevant and drive a CTA? The
7 Practical Building Blocks of a Strong Email Deliverability Strategy Read More »
