As a retailer, your job isn’t done when the sale is complete. While it’s only natural to want to focus on attracting new customers, long-term success depends on customer retention. To attract repeat business, you have to view each new purchase as the beginning of your ongoing relationship with that customer. And because email is […]
4 Follow-Up Emails Retailers Should Be Sending Read More »
Do you think email marketing is so last year? After all, there are so many other options for reaching out to prospects and customers now. You can use mobile marketing, SMS text messaging, Snapchat, livestreams, Instagram Stories—the list is endless. Given all these bright, shiny toys, the concept of sending customers emails may seem as
Is Email Marketing Obsolete? | AllBusiness.com Read More »
We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America), 62% of the most successful B2B content
Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018 Read More »
geralt / Pixabay What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one: 1. Email data quality If a big chunk of your email addresses are old enough
2 Free Email Marketing Tools You Can’t Live Without Read More »
Summary: With almost the deadline for implementing GDPR closing in, marketers are having mixed reactions about it. In this article, the Monks shine some light on the benefits of being GDPR-compliant and the steps email marketers need to take in order to be GDPR-compliant. Disclaimer: The information provided here is only for better understanding of
Is Your Email Marketing Practices GDPR-Compliant? Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast Predicting Your Marketing Automation Success Nathan Isaacs: Can you tell us more about the Fundamental Three. Phil Bosley: You have to have a good email frequency. You have to have the website be tracking website visitors on your website.
3 Fundamental Factors Predicting Your Marketing Automation Success Read More »
Nearly half of email recipients decide whether to open or discard an email based on the subject line alone. If your subject lines aren’t compelling, they could be overlooked, ignored or (gasp) sent straight to the trash. How can you be sure you’re getting through to your customers? The answer is A/B testing. With A/B
5 A/B Testing Tips for Click-Worthy Subject Lines Read More »
Enjoy today’s guest post from David Mihm. Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a
How Email Marketing Can Be Your Agency’s Most Profitable Service Read More »
Last year, my wife Lindsay and I launched a writing experiment together. As busy parents trying to raise two young girls, we wanted a way to capture our thoughts and reflect on life rather than just watch it pass by. We decided to send 100-word emails three times a week for one year straight. Why
I Sent Only 100-Word Emails for One Year and Here’s What Happened Read More »
GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows. At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when
Everything You Need to Know about Using GIFs in Email Read More »
