Email personalization isn’t new to most digital marketers — many have been personalizing their emails for years. In fact, we found that email remains the most personalized channel. However, we often find that many marketers who personalize their emails are only using basic tactics like personalizing the email message or subject line with someone’s name, […]
5 Ways B2B SaaS Companies Can Use Triggered Emails Read More »
Whether you’re just starting with email marketing, or you are just rethinking your strategy, it may seem like the list of things you need to think about is never ending. Where do you start? We feel you. At Mailjet, we know very well how difficult it is to define an email strategy, and the amount
Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few
With the new year underway, we’re seeing new budgets, new goals and new challenges. It brings both a temporal reset and a financial reset, which makes it a great time to take stock of what you have and prioritize what needs to get done. Similar to a New Year’s resolution, often the answers are simple
How ManyChat Became the Leading Messenger Marketing Program in 2.5 Yrs Skip to content Home Podcast How ManyChat Exploded into the Leading Messenger Marketing Program in Just 2.5 Years [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post
How ManyChat Became the Leading Messenger Marketing Program in 2.5 Yrs Read More »
Time to get all mushy: Our readers and subscribers are the absolute best. To show our appreciation this Valentine’s Day, we wanted to send you each a dozen red roses and a lobster dinner — but, according to our finance department, that would put us out of business. So, instead, we had our amazing designers create
As much as you hate it, unsolicited outreach is an inevitable component of your sales process. Cold emailing is a cost effective strategy to introduce yourself to a prospective buyer and set up a meeting or to share a product demo. Unlike cold calls, emails do not disrupt your prospect’s workflow and can thus be
5 Best Cold Emailing Tools For Your Sales Outreach Read More »
For most people, the key to a healthy and sustainable diet is balance. Eating the same thing every day can be miserable, and it’s usually not effective. Most of us need variety in our diets to stay healthy, and the essential vitamins our bodies depend on can’t be found in just one or two foods.
What’s on the Menu? A Balanced Email Content Diet Read More »
It always seems like as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner. While you’re trying to decide if you really need that adorable giant teddy bear, your customers are
When it comes to reaching online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization. One
4 Tips for Personalizing Your Next Email Campaign Read More »
