Since 2018 is already in full swing, and we’re totally confident that you haven’t dropped any of your New Year’s resolutions yet, why not add one more into the mix? We’ve already told you about the exciting trends we expect to see in an email this year, but how are you going to make 2018 […]
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding
Get 2018 started with an updated multi-channel digital marketing strategy Read More »
I have two predictions for 2018. My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a fraction of what you can earn from email this year. My second? The following 5 email marketing trends will help my first prediction come
5 Email Marketing Trends You Can’t Afford to Ignore in 2018 Read More »
If third time’s the charm, why not a fourth piece related to email marketing?! (You can check out the last few here.) This time, though, we’re going to relate email to your website. As in, how can you get more out of your email marketing and your website? By integrating them with one another and
Integrating and Automating Email Marketing and Your Website Read More »
When it comes to triggering impulse purchases, supermarkets are doing it right. They put the bakery up front because the smell of freshly baked bread is hard to resist. The flowers are by the door so you’re tempted to grab them. The checkout line is chock full of easy-to-reach candy bars and magazines that entice
3 Clever Design Tricks to Get Subscribers to Buy Your Stuff Read More »
Email is one of the most effective marketing tools. If you know how to use it right you can gain more customers and boost your open-, click- and conversion rates. We know sometimes it sounds easier than it actually is, so we tracked down the seven deadly email marketing sins that might arise in your
7 Deadly Email Sins You Need To Avoid – Email Marketing – SMTP services Read More »
Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans. However, as more and more marketers reconsider their approach to social, email remains a powerful and personal channel for building and engaging an audience. Sure, you’ve got
Think you know small business marketing? Think again; it changes fast. Here are five fun facts to list off the next time you want to sound smart at a meeting—or the next time you want to adjust your marketing strategy. 1. Half of all small businesses still don’t have a website Given how much business is done
5 Surprising Facts About Small Business Marketing Read More »
New year – new goals! What are your resolutions? Maybe it’s to join that gym you’ve always said you would or maybe to have a January cleanse. With GDPR coming into effect in May 2018, it’s crucial to get your lists squeaky clean before it’s too late. So here are our tips to having a
Many marketers treat email like a religion. Write a series, stick it in an autoresponder, and pray for opens, clicks, and sales. But what if there was a more effective way to reach conversion heaven? Enter: AWeber’s click and open automations, a new way to send targeted email. Automations was our largest feature release of
