Email Marketing

Email Marketing 101: The 3 Things That Your Lead Magnet Absolutely Must Do

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By Ronald Kimmons It is a well-established fact that email marketing is one of the most cost-effective marketing methods out there—if not THE most cost-effective. One reason for this is legal requirements have created a certain barrier to entry for email marketers. Gone are the days in which marketers would purchase an email list and […]

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How to Increase E-commerce Upsells with E-mail Marketing

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Most marketing is aimed at attracting new customers and leads to your business, but it’s easy to forget that your existing customers matter a lot, too – maybe even more. Studies show that existing customers are nearly twice as likely to convert as new leads when it comes to other products and services. BI Intelligence found

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Event Email Marketing Campaigns – Tips For Optimization

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For event marketers, email is an integral part of the overall strategy. In fact, studies show that 40% of marketers believe email marketing to be the most effective channel for event promotion. Stats like these prove that email marketing is still very much alive. The challenge for event marketers is to craft an email strategy

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Why Email Is Essential to Your New Omnichannel Marketing Strategy

Email Marketing, SEO BLOG /

Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 spent!). It’s also the key to unlocking a consumer’s entire Internet-based life and your new omnichannel marketing strategy. It all starts with the Digital ID. The Digital ID is your pot of

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95 Tools to Help You Be the Best Email Marketer on the Planet

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Ultimately, email marketing has one purpose: to skyrocket your business growth. And at AWeber, we believe that should be the case whether you’re an AWeber customer or simply a raving fan of our blog content. That’s why we launched 95 new tools in 2017 to help you be a killer email marketing – like mind-blowing

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How, When, & Why Should You Use Personalization in an Email Marketing Campaign?

Email Marketing, SEO BLOG /

Dale Carnegie, author of the famed How to Win Friends and Influence People, said in his book, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” That concept is a powerful truth that you can spin to your advantage in practically any aspect of your marketing

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The Top 7 Questions Everyone Has about Email List Segmentation

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As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization. But one of the most popular topics we’re asked about: segmentation. That’s why I’ve

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