Imagine that you are sitting in a coffee shop, and all of a sudden, a waiter brings you a cupcake and leaves it on your table. You’re a bit confused for a moment because they didn’t say anything about it. You look at the cupcake – it’s sprinkled with chopped nuts. You look at the […]
How To Ensure Your Cold Email Outreach Doesn’t Violate Anti-Spam Laws Read More »
‘Tis the season to be jolly! That’s right, the holidays are right here (well, almost)! Marketers are all set to roll out competitive sales tactics to boost their revenue during the holiday season using a variety of marketing channels. Out of them all, email marketing continues to be one of the most effective ways to
How To Win At Your Holiday Email Marketing Strategy This Festive Season Read More »
When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . . It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing
The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something online due to promotional emails. This means the future of marketing relies on data-boosted content
I’d assume that, much like myself, you too are overwhelmed when searching terms like “best subject lines,” “catchy subject lines,” or “subject line best practices.” I am not here to add to the overwhelming feeling, but rather share my own personal (and ongoing) quest in writing the perfect, catchy subject line. You Have an Inbox,
You built up your list of subscribers. Now it’s time to remove a bunch of them. Cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s because a smaller list of engaged subscribers — people who
Why You Should Clean Your Email List (and How to Do It) Read More »
Do you want higher engagement on your website? What about driving more traffic? Would you like to increase the number of conversions? Three questions. One answer. Content. Content brings the horse to the water, so to speak, but in this case, you can make it drink. According to CMO council, the leading benefits of using
10 Actionable Tips to Make Your Content Drive Sales Read More »
Editor’s note: This article ‘Tis the Season: 11 Best Practices for Holiday Campaigns was originally published on CMO.com in October 2017. Summer flew by in a blur, as it always seems to, and all of a sudden the beginning of the holiday shopping season is just weeks away. The time for digital marketers to prepare for
‘Tis the Season: 11 Best Practices for Holiday Campaigns Read More »
At Mailjet we are always looking to improve our marketing efforts and to be up to date with the latest trends. Yes, admittedly we like to try to be the coolest kid on the block 😉. But to do this, we need to keep ourselves informed and we have to learn from others. That’s why
The end of the year is an exciting and stressful time of the year for us marketers. Exciting, because we all look forward to the holidays, giving and receiving presents, and embracing our creative side to try and come up with original campaigns. But, at the same time, it’s crazy stressful. So many things to
How to create beautiful holiday email campaigns using templates Read More »
