Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Subject Lines Need to Work with Preview Text Everyone knows that subject lines are super important. That’s why they’re […]
GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can
No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices to help you focus your efforts to where it counts.
Top 12 Email Marketing Best Practices to Send Better Campaigns Read More »
It’s crucial you choose your words wisely, especially when you are crafting an email subject line. Staying on top of all the emails you send — whether they’re automated or one-shot kind of emails — can be tricky, especially when you don’t have enough time to engage with all of them and update them regularly.
Email subject lines optimization hacks for better open rates Read More »
I’ll never forget the first party I ever threw. Only two people came. I was completely deflated. When I recovered from the blow to my ego, I asked a few people why they didn’t come, and it turned out that they had simply forgotten. So what should I have done differently? I should have sent
Creating an email list is no longer a rocket science. All you need is the right resources and right tactics. At the first thought, it may seem exhausting to make an email list, but eventually when you see your subscriber list grow, you will be more than grateful. So many marketers choose to purchase email
Email signatures can help increase conversion and offer great ROI, but you need to consider what message you want them to send. Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if
In the beginning, once upon a time and in a galaxy far far away… The art of storytelling is as old as time itself. For as long as there have been people, there have been stories. Good stories get passed down from generation to generation. They tell of tales of great battles and glorious victories,
Not a long, long time ago and not in a galaxy far, far away but in your actual digital marketing universe… Email marketers feel as if they are at WAR! The competition to grab prospects’ attention is fiercer than ever before, and email marketers need to stand out more than ever and know the key
Email Deliverability and Data Privacy: How to Resist the Allure of the Dark Side Read More »
3 Things to Consider Before You Hit the Resend Button When it comes to email marketing, many in the business are resending campaigns to subscribers that did not open the first email. The question is, though, does it make sense to send this to your entire list? The quick answer is that you should never
So, You’re Going to Resend an Email Marketing Campaign Read More »
