Despite the fierce competition from other marketing channels, e-mail marketing remains a crucial marketing tool for businesses large and small that lets them communicate with prospects as well as current customers. The key to great e-mail marketing is crafting content that people actually want in their inboxes and that speaks to each customer separately, instead […]
How AI Helps Add Personalization to Your Email Campaigns Read More »
If you’re looking for the 5 simple steps to start using the sentiment widget for yourself, click here. Every time we sent an email, we ended up with lots of data. Open and click rates from hundreds of emails delivered to hundreds of thousands of subscribers. But all this data didn’t tend to give us
Pexels / Pixabay Email campaigns are a great way to keep your audience engaged and interested in your products and services. And an automated campaign is a super easy way to keep your brand top of mind and make regular contact with your audience. Email automation is the ability to send time or action triggered
Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You’ve got a choice with your brand: to embrace holiday marketing or to let it pass you by. Of course, you know that your strategy, no matter
6 Tips For Email Marketing Success This Holiday Season Read More »
Chart of the Day: Hot email marketing skills Email marketing – the job where you can wear many hats (even the weirdest ones) I don’t need to tell you, my little email geeks, that email marketing is a very diverse role. No one ever starts out to be an email marketer, they are from many
The holidays are nearly upon us. Which means it’s time to plan your holiday email marketing – like Black Friday sale emails, festive newsletters or even just season’s greetings. But we know the holidays are hectic. So we have a gift to make your festive email marketing a bit easier: GIFs! To spice up your
Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails Read More »
The majority of businesses execute their onboarding emails all wrong. But sending useless, nagging messages is even worse for your relationship with customers than doing nothing at all. Today, we will share with you the most important user onboarding practices and help you get ideas on where your own onboarding process may fall short or
How to Deliver the Best Customer Onboarding Email – Email Marketing – SMTP services Read More »
There is no shortage of data available about e-mail marketing — both from your own campaigns and collective research done by e-mail providers and marketing brands — so why do only 29% of marketers measure the ROI of their e-mail campaigns? Free Bonus Download: Learn from these 7 highly successful cold emails and implement the same strategies to
Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came
So far in our marketing mix series, I’ve talked about selling your products, promoting your products, and choosing the right price for your product’s target market. Today, I’m going to finish up with the last of the 4 P’s marketing mix by talking about placement. Strategies created for the marketing mix center on the best
Integrating Social Media Strategies into the Marketing Mix – Social Selling Read More »
