Email Marketing

A new report finds that retailers have room for improvement in email effectiveness

A-From MTT, Channel: Email Marketing, Email Marketing, SEO BLOG / Good To SEO

From the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps delivering the goods. To find out how this venerable channel generates a ROI as high as 3,800 percent (per the Direct Marketing Association), market intelligence firm RSR (Retail Systems Research) authored a free report […]

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How to Make Money from Your Mailing List Without Selling Out

Email, Email Marketing, email subscribers, get more email subscribers, mailing lists, Make Money, make money blogging, make money from a mailing list, make money online, SEO BLOG / Good To SEO

Making money from your mailing list is one of the most sustainable income solutions for an online business. Why, then, are so many bloggers afraid of it? When I talk to new bloggers I regularly hear complaints about how they don’t want to “sell out” by promoting something to their mailing list. They feel like

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Why Real Marketers Prefer Email Marketing

Email Marketing, SEO BLOG / Good To SEO

Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the overall concept and experience remain more or less the same. A

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Marketing a Webinar with Cold Email

Email Marketing, SEO BLOG / Good To SEO

geralt / Pixabay Creating and Marketing a Webinar Can Be Successful with These Strategies Creating a webinar can be challenging, but marketing a webinar is a whole other beast. If you’ve been looking into sales tactics and tips, you’ve likely been pitched for a webinar (or 10). There’s a reason… it works! These events can

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What annoys your clients the most when receiving an email?

Email Marketing, SEO BLOG / Good To SEO

Chart of the Day: Adobe Consumer Email Survey Report 2017 We are all guilty of it As email marketers, we don’t like to admit it, but we all do it at one point or another. We will annoy our customers. This is, unfortunately, part and parcel of email marketing, my little email geeks. You can’t

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How to Create a Killer Marketing Plan and Spare Yourself a Scare

B2B Marketing, Email Marketing, marketing automation, marketing plan, Marketing Strategy, SEO BLOG / Good To SEO

I’ve loved Halloween since I was a kid. Back then, I loved dreaming up a costume, sometimes months in advance, and coming up with a plan for the night. And I still love the holiday. I love the fun. The frightful elements of surprise. And, of course, those sugary treats. Planning for a successful All

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3 Reasons to Check Your Junk Mail Folder

Email Marketing, SEO BLOG / Good To SEO

From time to time on our blog, we share business development and sales tips that help with nurturing or converting B2B marketing leads. In this post, the message is simple: you should check your email junk folder at least once a day. Why? Because there could be exciting opportunities or responses lurking in there. Let’s

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6 Email Marketing Tips for the B2B Marketer

b2b, Email Marketing, SEO BLOG / Good To SEO

Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition. There is no guarantee that leads will discover content published

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What you can learn from a bad email

Channel: Email Marketing, Email Marketing, Email Marketing Column, How To Guides: Email Marketing, SEO BLOG / Good To SEO

Three years ago, I lived in California. I loved living in California, because I was close to the wine country and golf courses, and the weather was always lovely. But I ended up moving to Texas because the cost of living in paradise was too high. I could have bought a high-end Tesla for what

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How to Use Halloween to Increase Email Opens

Email Marketing, SEO BLOG / Good To SEO

With Halloween just a few days away, companies will be trying different strategies to use the holiday to their advantage. It’s no secret that holidays help bring in more leads. Really, any holiday can be used to have a special promotion or incentive for customers to get more interested in your products or services. Even

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