Email is the default medium for communication across the internet. It can reach new customers through lead-gen campaigns and rejuvenate old customers with fresh insights into their respective industries. But the longstanding question for most emailers is this: How much email is too much email? There is a simple answer to that admittedly complex question: […]
Let customers drive email’s cadence Read More »
There’s no denying it. With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability of marketing emails has dropped drastically. Does this mean that email marketing is losing its edge as the most efficient B2B marketing strategy? No! In the B2B space, email marketing
7 Common Reasons Why Your Email Marketing Strategy Isn’t Working Read More »
Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to generate emotionally-targeted marketing text for emails, snail mail, Facebook newsfeed ads, landing pages, display ads, and even messages on receipts from checkout counters in stores. It’s not too difficult to imagine a time
Persado now generates emotionally-targeted marketing messages for individuals Read More »
What is Marketing Automation Personalization? You may already be using marketing automation (MA) for the amazing benefits it provides, but to ensure that communications to your customers and prospects stand out, you’ll need to supercharge your efforts using marketing automation personalization. Marketing automation solutions have managed, in just a few short years, to appear, expand
3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization Read More »
If you happen to run a blog on your website, your number one way of attracting new customers is through unique, one-of-a-kind content. A surefire method to get your audience to actually read your content is by growing the size of your email list, and sending them regular broadcasts with the latest content from your
7 Expert Tips To Get Your First 100 Email Subscribers Read More »
You also may pivot your marketing messages and copy accordingly. Do you know how to talk to your customers? 3. Leverage trigger marketing. So, you know who to talk to – and where. How about when? If you can meet customers with your campaign at the right moment in the buyer’s journey – you’ll likely
6 Marketing Strategies to Improve Your Campaigns Read More »
If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want. The only problem? Sometimes, it can be really difficult to come
22 Brilliant Lead Magnets That’ll Inspire You to Grow Your Email List Right Now Read More »
Email marketing personalization is one of the best ways to boost engagement and make your customers happy. With the power to drive 2.5 times higher click-through rates and 6 times more sales, it’s easy to see why so many marketers are putting a personal touch on their campaigns. But to deliver a truly one-to-one email
How Lenovo Boosted Engagement with Movable Ink’s Signals Read More »
Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell
How to Use Drip Campaigns to Nurture Existing Customers Read More »
It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task. Then I stumbled upon “that” tool. Twitter then used it as the default URL shortening service in May, 2009 until it created
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