Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid […]
7 Ways to Increase the Effectiveness of Your Email Marketing Read More »
Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.” Nothing could be further from the truth. Much like how content marketing can be used alongside email marketing, chatbots are a powerful additive channel that can boost your email marketing campaigns. Customers are increasingly ready to
Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue.
Crafting Cart Abandonment Emails that Work Read More »
Apple released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever before — representing 46% of US smartphone subscribers, according to comScore stats from earlier this year — it’s important for email marketers to understand how the new operating system
What email marketers should know about iOS 11 Read More »
With the increasing dependency of people over the internet, email has become one of the primary modes of communication. Right from giving instruction to employees, communicating with the clients, placing orders for new supplies to convincing new customers and solving their problems, you receive and send countless emails throughout a day. Often, you need to
Every email marketer I’ve talked to eventually faces one problem: They struggle to consistently send emails to their subscribers. This is a big problem. Because if you don’t send regular and valuable emails, your audience will quickly become disengaged. And here’s the scary part: disengagement leads to unsubscribes, poor deliverability and spam complaints. And eventually,
One Ridiculously Simple Email That’ll Get More People to Click Your Content Read More »
Hello {{contact.firstname}} , This is the most clichéd start to an email that every marketer is accustomed to using in their marketing emails. With email becoming one of the most dominant marketing channels for customer acquisition and retention, it is important to treat your subscribers as a valued asset. One of the best ways to
How to Personalize Emails Beyond the ‘First Name’ Read More »
When it comes to email marketing, there is a critical question email senders concern themselves with: Did the recipient actually read the email? Fortunately, there are a variety of ways to determine whether or not a recipient has received and read an email, but what about when neither happens? Typically, when a recipient doesn’t read
The ABCs of improving email deliverability Read More »
When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away
4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content Read More »
Here are Blog Tyrant we place a lot of emphasis on getting email subscribers and building a mailing list that is engaged, happy and active. We also like to share practical and tested strategies for bloggers to try out themselves, and sometimes that means sharing the things that don’t work so well. Today we’ve got
This Email Experiment Went Horribly Wrong Read More »
