Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building an email list is offering a sign-up form on your website, where people can submit their email address […]
10 Irresistible Lead Magnet Ideas To Grow Your Email List Read More »
You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with
5 Marketing Experts Share Their Top Email Writing Tips Read More »
“Email automation.” You hear the phrase again and again. But if you’re new to the email marketing game, you probably have a few questions about it! So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a
Email Automation 101: How To Use Automation Read More »
Gifs are a fantastic way to add a little bit of character and fun into your email marketing campaigns. Not only do they encourage more engagement, they can also be useful for recipients. Take a look at some of our favourite recent gif emails… Topshop – What’s new? This main feature gif from Topshop is
What is the Best Way to Use Animated Gifs in Email? Read More »
Individuals’ Rights Under GDPR Nathan: What are the individuals’ rights in all this? David: Yeah, that’s a great question. Because under the GDPR, the individual has the right to be informed, to be told, ‘I got your information from here, and this is what I’m going to do with it, and this is what I’m
What GDPR Means for Your Business Read More »
Chart of the Day: Do you test? If not, why not? (Quality assurance) – Part 4 of 6 This week in our email marketing series, we will be looking at testing our emails. (Catch-up on previous episodes.) While I’m typing this, I’m thinking of reasons why you wouldn’t test your emails. And you know, other than
Email presend checklists and email testing Read More »
Buyers aren’t what they once were. Remember the days of buying a car before the internet? You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the dealership a week
5 Ways to Make Your Lead Nurturing Emails Stand Out Read More »
The success of your email marketing campaign depends on how deeply you are able to forge a relationship with your prospects. And the primary prerequisite for this is to engage your prospects at every touch point of your email marketing campaign. The best way of engaging your prospects and customers is to send triggered emails
How Thank You Emails Can Help Increase Engagement Read More »
A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that
10 Skills a Digital Marketing Manager Needs to Succeed Read More »
Sometimes you think you’ve done all you can to increase engagement in your emails, but it’s just not working. And you may ask yourself, “What more can I do?” Changing how you write your emails can be the key to increasing engagement. Using more effective and persuasive words, you can push your subscribers to take
The 8 Most Effective Words to Use in Email Read More »
