As in real life, first impressions matter in email marketing. Do you want to be the cool guy walking down the road everyone turns around to look at, or just that creep in slippers and a leopard-print bath robe most move away from when they cross paths in the street? The inbox is a noisy […]
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It’s no secret that sending personalized emails is the best way to ensure the right content gets delivered to the people who want it most. It’s also no secret that the best way to do so is by sending targeted emails with contextual content to specific subscriber segments. Targeted emails can drive up to 77
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While we, as marketers, constantly talk about factors that affect email deliverability and ways to improve it, little has been said about what constitutes an effective marketing strategy and why deliverability is crucial to this plan. Often what we see is that marketers who think they know the benefits of improved deliverability but never act
Email Deliverability: This is Why It Matters Read More »
As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that
The Customer Is Always Right: Email Marketing Spam Edition Read More »
Julien Sister Cold emailing often reminds me of my favorite outdoor sport—fishing. As the daughter of a retired fish biologist, I’ve been fishing since I could barely walk. To catch a lobster or hook a trout, you need two entirely different approaches: setting a trap or dangling a nightcrawler on a hook, respectively. Catching a
Apply These 3 Fishing Tips to Make Your Sales Emails More Enticing Read More »
Ever pull into a full parking lot and get a front row spot because someone just happened to be pulling out? Great timing brings great advantages! For marketers, maximizing engagement with your prospects and customers can feel a lot like getting that ideal parking spot – sometimes you get lucky and send out a social
Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact Read More »
An email marketing strategy always needs approval from the boss to ensure it is in line with the company’s overall strategy, delivers on key objectives, and is in line with the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to
5 Truths About Email Marketing Your Boss Will Want to Know Read More »
It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you will
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TeroVesalainen / Pixabay The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email. Here’s another big number: 4300% That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons
What Are The Best B2B Email Marketing Practices? Read More »
Am I sending too many emails? Or too few? Why is no one opening my emails?! Will my subscriber buy the new product I’m going to create? What do my customers think of my service? Are they happy? If you’ve asked yourself any of these questions recently, there’s one email that can answer all of
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