Not interested in being a podcaster, but want to be on podcasts? Get ready to rock the mic, no matter what side you’re on! In this episode, Jessica Rhodes of Interview Connections and #RockThePodcast teaches us how to grow our brands and businesses by successfully becoming a guest on podcasts. Jessica takes us through the entire […]
3 Ways Social Media Can Supercharge Your Email Marketing Strategy Has your email marketing hit a plateau? If so, there’s good news ahead. You can bring your email marketing results to new heights with a little help from another very powerful forum—social media! Here’s how to supercharge your email marketing efforts by leveraging the power
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When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts and move them through the buyer’s journey by created personalized
By Ronald Kimmons Email marketing is one of the most powerful marketing channels available. It is highly scalable, responsive, and cost-effective. However, in conducting an email marketing campaign, there are some big, fat, ugly blunders that neophytes often commit. These can waste your time and resources, and harm your business—and you should do your best
Pexels / Pixabay Weight Watchers tops the U.S. News & World Report ranking of best diets each year and with good reason: the program promotes a balanced diet that lets the person eat whatever they want, when they want, within reason. Unlike many ‘one-size-fits-all’ fad diets – most of which exclude entire food groups (such
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Chart of the Day: How email marketers plan email marketing campaigns (Email Workflow) – Part 1 of 6 What process do you use to send your emails? What is your workflow? Well, I’m here to tell you about best practices from start to finish. Planning Time spent on tasks Technology Quality assurance Approvals Sending For
“You have to create success for yourself before you can create success for other people.” This is the mission statement that drives Jeremy Ryan Slate to produce three outrageously actionable podcast episodes every week. In this episode, learn how Jeremy Slate of Create Your Own Life podcast pivoted his career, built a brand and business
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Did you know your welcome email is one of the most essential emails you can send to subscribers? According to a study from Experian, welcome emails receive higher opens and click-through rates than any other type of promotional message. And we’ve seen similar results; some of our own emails get open rates as high as
Even though the Canadian Anti-Spam Legislation (CASL) has suspended the lawsuit provision that was supposed to go into effect on July 1, 2017, it serves as an important reminder for business owners of the regulations that exist around the world in an effort to combat spam. A little bit of background Earlier this year, it
Back in 2015, we decided to practice what we preach (or since we’re French… drink our own Champagne) and start experimenting with our A/X testing strategy. We’ve tested NSFW (Not Safe For Work) phrases, swear words (albeit British slang – we’re not that rude), Schadenfreude (be honest, you’re guilty of it too), curiosity and, of
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