Email Marketing

How Marketers Use AI & Personalization to Connect with Millennials

Millennials represent a major demographic in today’s’ marketplace, 35 percent of the American labor force, with a combined annual spending power of $600 billion. Yet many well-established brands have encountered difficulties engaging younger cohorts. Some brands, in fact, attribute recent declines in market shares to millennial pushback over what the generation perceives as corporate inauthenticity. […]

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Optimizing Automated Emails | Oracle

Email Marketing / Good To SEO

Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. In this blog post series, we’ll be examining several overlooked opportunities to increase your email marketing performance. One of the biggest opportunities comes from optimizing your triggered

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4 Actionable Tips to Enhance Your Email Development Process

b2b, Consumer, Email Marketing / Good To SEO

With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but also runs smoothly and fulfills your business’

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Should You Use Emojis in Your Subject Line?

Email Marketing, Podcast / Good To SEO

Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters. But if you want to stand out in the inbox, you can’t be average. Willits

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5 Ways Artificial Intelligence Improves Email Marketing

Email Marketing, Marketing & Advertising / Good To SEO

A recent study concluded that online marketers viewed artificial intelligence as “the next big thing.” But AI is not new for email service providers. Email platforms have long recognized that AI can optimize opens and clicks while saving time and money. In this post, I’ll address five ways that AI can improve your email program.

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What Are Email Whitelists, and How Do I End Up in Them?

Email Marketing / Good To SEO

As a digital marketer, you likely spend a lot of time on emails. You agonize over the content and colors, trying to find the ideal combination that will increase engagement. You check and double-check links, ensuring the user experience is seamless. After all your hard work, the last thing you want is your email to

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9 of the Best Email Marketing Campaigns to Get Inspiration

Email Marketing, email marketing campaign, News / Good To SEO

So you’ve decided to get started on an email marketing campaign. Your computer is booted up, you’ve got your notebook opened beside you and you’re already to go… but where should you start? It’s a daunting task, but we have a couple great email examples for you to get you started. What is an email

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How Interactive Emails Will Change Marketing Forever

amp for email, Email Marketing, Interactive Content, interactive emails / Good To SEO

The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing page. But on March 26, 2019, Google’s Product Manager Aakash Sahney announced AMP for Email. AMP stands for

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Email Deliverability Quarterly | Oracle

Email Marketing / Good To SEO

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Deliverability Services team at Oracle Marketing Cloud Consulting (OMCC) shares the latest news

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7 Steps to Use Outreach Emails For Better Content Marketing

Content marketing, Digital Marketing, Email Marketing / Good To SEO

Content may be king, but what good is that if nobody sees it? With more than 5 million blog posts being published every single day, it’s not enough to just write an article or post a video and sit back while you wait for it to go viral. If you want your content to be

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