NYT Bestselling Author and top Marketing Consultant Chris Brogan reveals his unusual (and wildly effective) approach to email marketing. When it comes to email marketing, Chris Brogan literally owns a day of the week. The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and […]
Airborne NOW UPDATED! This post has been expanded with new cold email tools for 2017. Enjoy! Be sure to check out our previous post in this series: Cold Email Templates that Get Responses When you’re doing cold e-mail outreach, there comes a point when you realize that you’re spending a whole lot of time doing a lot of repetitive
Email is your most powerful digital tool for sales. Wait, really? Yes! According to the Direct Marketing Association, sixty six percent of consumers have made a purchase as a result of an email they received from a brand. And that beats out sales from social and direct mail, making email your most effective promotional tool. This
Have an idea for a physical product? Find out how our next guest used podcasting and email marketing to turn her product idea into a successful reality. In this episode, we learn how Addy Saucedo of The Podcast Planner created and launched a physical product that solved a true market need for her audience. Addy
Finding Your Voice and Product with Addy Saucedo [Podcast] Read More »
Email Newsletters: How To Build Reader Relationships Are your email newsletters stuffed with bland filler? Even worse, do your newsletters cause readers to scroll by or unsubscribe before your content has a chance to dazzle them? While your website and blog are the heart of your owned media, your email is the blood system that
Why You Need Email Newsletters To Crush Your Marketing Read More »
A little background on the Charter of Fundamental Rights of the EU Initially proclaimed at the Nice European Council in 2000, The Charter of Fundamental Rights of the European Union had no binding legal effect. But, on December 1, 2009, with entry into force of the Treaty of Lisbon, the Charter became legally binding on
What You Need to Know About the General Data Protection Regulation (GDPR) Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for writing high converting drip campaigns. Email newsletters are ideal ways to keep your subscribers in the loop of your company’s newest developments. But there’s one with major drawback… New subscribers only see the latest email announcements and never the older emails you’ve sent out. This
We got you started with the idea of building your own blog (versus hiring an agency to do it) in “Chapter 3” from the previous article, but our primary focus was on building a blog that makes you money. True, that could almost be the final chapter, but we thought with all of the talk
Ultimate Blog Discussion Part 2: Building the Blog and Adding Automation Read More »
More opens. More clicks. Better email deliverability. Less spam complaints. One email can help you accomplish all of this. It’s the welcome email! Although it’s the first email subscribers receive (after the confirmation email if you use confirmed opt-in), it may be the most important email you send. And there’s no reason not to send
The One Email You Should Always Be Sending – No Matter What Read More »
Have you heard the one about email marketing? You know, the school of thought which claimed that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive and serve as one of the four most effective drivers
4 Compelling Stats That Prove Email Marketing Is Alive – Email Marketing – SMTP services Read More »
