Chart of the Day: Understanding subscriber loyalty – Part 2 of 2 This is the last of a two-part blog, covering subscriber loyalty and unsubscribing following on from – What is a good Unsubscribe Rate? We all know about click-to-open (CTO) metrics and even click-through-rate (CTR), but what the heck is unsubscribe-to-open (UTO)? UTO, is […]
UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out
Drive is something that is nurtured over time — and that begins with investing in the young individuals who will be the entrepreneurs, business owners and hard-working professionals of the future. The AWeber Developing Futures Scholarship helps to do just that. AWeber grants a $2,500 scholarship to one college student each year to help in
A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl record at a reasonable price in the mail. The record club isn’t Secretly Store’s main business. In fact, it was an idea that floated around for a while before the Midwestern
Creating an Inner Circle of Customers and High Open Rates with Secretly Society Read More »
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client
Anyone who’s ever Googled “best time to send an email” knows that there’s a ton of information available on this topic. The problem, for those of you who’ve managed to avoid this particular rabbit hole, is that the many studies on optimal email send times all seem to reach different conclusions. Some recommend sending emails
A Marketer’s Guide to the Best Time to Send Email Read More »
It’s no secret we love our customers. After all, they constantly inspire us to provide them with remarkable experiences! That’s why we push ourselves seven days a week to partner with our customers and help them grow their businesses and audiences with email. And now we’re particularly excited to announce that we’ve received some additional acknowledgement
An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or Twitter.
Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. Automated emails
We talk a lot about welcome emails on our blog (I’m sure all of our regular readers are nodding in agreement!). One of the reasons why it’s a frequent topic? Because it’s one of the most important – and easiest to implement – types of automated campaigns you can create. And, it’s a series that can
How to Use Segmentation for Automated Welcome Emails Read More »
