Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their transactional IP. Other times senders will try to “disguise” messages as transactional under the assumption that if they send it off their transactional IP then they […]
Transactional vs. Promotional | Oracle Marketing Cloud Read More »
Meet your new superpower: the power to be everywhere. With automated email campaigns, you can deliver a targeted sequence of emails to be sent automatically on a schedule of your choosing – which makes it possible to build relationships with subscribers no matter where you are! You can keep your readers engaged by delivering targeted automated campaigns, like
5 Tips for Building Effective Automated Emails Read More »
A common thing people ask when getting started with email marketing is, “How can I improve my subject lines to get my emails opened?” It’s a great question and one that every marketer should be thinking about before they hit send. In this week’s #EmailChat, we asked you to spill your favorite tips and tricks
Get Your Emails Opened with These 7 Expert Subject Line Tricks Read More »
If you’re reading this, you’ve probably realized that posting organically on your Facebook page just isn’t cutting it anymore. That’s no surprise—Facebook page owners have been frustrated for years over the company’s continuous updates to the algorithm that have prioritized reach for ads over organic posts. Now, Facebook’s latest algorithm change will not only impact
8 Facebook Ad Targeting Strategies That Will Help You Build Your Email List Read More »
Are you looking for high-quality subscribers to join your list? (Okay, okay. That’s a silly question. Of course you are!) There are hundreds of tactics out there that’ll help you grow your list. These tactics typically promote adding many subscribers, but very few of them focus on how to add the right subscribers. If you
What Email Marketers Need to Know About LinkedIn Lead Gen Forms Read More »
Did you know subscribers spend 15-20 seconds reading each email they open? Fifteen to twenty seconds – that’s all the time you have to make an impression and get readers to take action. Thankfully, there are ways to optimize your email content to make it powerful and effective. The best way to start is by identifying
[Quiz] What’s Your Email Writing Style? Read More »
Email marketing has evolved from not-so-attractive plain text emails to amazing HTML emails that we all admire today. We wouldn’t say that plain text emails are no longer useful; they have their advantages. But when text is coupled with visuals, the impact is far superior to text alone. With a smartphone in every hand, more
Infographic: Rich Media In Email Marketing – Email Marketing – SMTP services Read More »
If you’re new to the blogging world and looking for a way to better your skills, engagement and visibility, check out these free tools! There are of free resources for almost everything, from photos to blogging platforms. There are plenty of credible websites that are dedicated to providing tips and tricks for fellow bloggers. This
Resources That Increase Your Blog’s Visibility Read More »
There is a common belief that the Internet’s language is English by default. The truth is that 70% of Internet users, even if they do understand English, are in fact non-native English speakers. In the “Can’t Read, Won’t Buy” report, Common Sense Advisory found that 75% of customers prefer to purchase products when targeted in
Getting Started With Email Marketing Localization Read More »
As a busy business owner or blogger, you know it’s important to optimize your time spent. One way to to do so? By making the most out of the tools you currently use. If WordPress is your Content Management System (CMS), there are a ton of ways you can use the tool to level up
17 WordPress Plugins for Email Marketers Read More »
