Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing […]
Email Isn’t Dead; You’re Just Doing It Wrong Read More »
The marketing industry has always suffered from “Shiny Object Syndrome.” There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.” And I’m guilty of this, too. There’s nothing wrong with trying out new tactics for social media (or any other
7 Dead Simple Social Media Marketing Tactics That Still Work Today Read More »
Search Engine Optimization (SEO) is not just restricted to search engines and websites. While on-page SEO and technical SEO are important, off-page SEO is also necessary. Although link building is one of the most essential parts of off-page SEO, email marketing can help with it too. SEO helps you reach the top of the Search
How to Combine Email Marketing and SEO Efforts to Gain Stellar Results Read More »
geralt / Pixabay Running a website, marketing your company, and managing a business are not small tasks, and if you’re doing more than one of these at a time, or actually doing it all yourself, it can seem like you are working two (or more!) full-time jobs simultaneously. And when new leads express interest
Building an Evergreen Email Series Read More »
Despite all the ongoing debates on email marketing’s effectiveness, marketers continue to hail it as one of the best strategies to drive higher ROI. What has really changed in email marketing is how it is being done now. Emails have become more like one-on-one communication between the brand and the customer. It is targeted, personalized,
Facebook Email Marketing & its Impact on Conversion Rates Read More »
Hate it or love it, you can’t deny the value of email marketing to grow an audience and increase sales. Even though this marketing channel is now almost 50 years old — you read that right — there are still lots of ways to increase the performance of your email marketing campaigns. One way to do
Step-by-Step Guide to Improve Your Email Marketing Campaigns With Video Read More »
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Read More »
Your email list is priceless, which is why you need to build it up and increase your audience Email is the champion of the marketing world. Almost 60% of marketers say email is their biggest source of ROI and they’re not wrong. With an average return on investment of more than $40 for every $1
How to build your email list from the ground up Read More »
Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? If you answered “yes” to the above questions, then the problem could be “quality traffic”. Read on to find out how to tell if the traffic coming to your website is of poor
How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!) Read More »
Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves this question, it’s exceedingly rare for them to actually choose to go down the build road. According to Litmus’s State of Email Survey
Why Hardly Any Brands Ever Build Homegrown Email Platforms Anymore Read More »
