AWeber is the first small business email service provider to support the new AMP for Email technology! AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely alter how you connect with your prospects and customers via email. With AWeber and AMP, your subscribers won’t have to […]
The gap between consent and dissent seems to be narrowing in the world of email marketing. How we approach the problem could shape our email marketing future. The Ground is Not Moving Let it be known that email marketing is still the highest ROI channel in the digital sphere and will continue to be. Frankly,
It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn, groundbreaking technology to use and creative ideas to try, brands have little time to even consider what “doing marketing” really means in 2019. The good news is that the basics haven’t
eCommerce is growing at a rapid pace. If your business isn’t optimized for online shopping, you’re missing out a lot. Thus, it’s no wonder that more and more companies set up eCommerce stores even if they are successful offline. First things first: knowing how to start an eCommerce business isn’t enough to achieve success. No
10 eCommerce Email Newsletter Ideas to Boost Sales Read More »
If you’re just getting into email marketing (or even if you’ve been at it for a while!), you may be unaware of some of the rules and regulations that come along with managing a mailing list and launching campaigns. While you may be eager to get things up and running, there are some legal guidelines
Email Rules and Regulations to Follow – Duct Tape Marketing Read More »
As a 13-year veteran of content marketing, I’m biased, but I think it’s fair to say that content marketing is a powerful way to: Demonstrate that your company is composed of experts in their field Start, shape, and contribute to valuable and important industry conversations Help your customers maximize their positive outcomes and avoid negative
Have you ever looked at all the apps on your phone and wondered what went into making them? Maybe you’re on track to start building your own. But, whether you’re building an app to support a larger project, or building the next big thing in the App Store, you’ll quickly realize that email is a
Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who followed the workout. On the left is a “before” photo of a shirtless, slouching man. He’s pale. Average-looking. He’s not smiling. Then, in the photo on the right, the same guy magically turns into
5 Powerful Ways to Drive More Sales Through Email Read More »
In January 2019, Oracle Marketing Cloud (OMC) partnered with Ascend2 to work on an email marketing survey to create Email Marketing from the Enterprise Perspective. This research report exclusively represents the opinions of marketers from enterprises with over 500 employees that responded to the survey. Those who responded held an array of different positions within
Recently I logged onto Wayfair’s mobile app to shop for a bed for my daughter. I looked at lofted beds with storage as well as bunk beds. With a large selection, I spent a bit of time refining by features, price, and size. I then left the app since I was in the research stage.
Email Case Study: Wayfair’s Triggered, Personalized Campaigns Read More »
